The purpose of the study is to analyze the essence and specifics of project-oriented management to justify the advantages of its use in relation to personnel for solving managerial problems of a modern university.
The methodology implemented in the course of the study included: systemic and integrated approaches to the study of the university management system as a socio-economic system, taking into account external and internal factors of influence on its condition, analysis and synthesis, etc.
The originality / value lies in the structural model developed by the authors of the most significant factors of the external and internal environment of Kazakhstan universities, which predetermine the need to introduce project-oriented management in relation to personnel in particular, and activities in general.
Findings – the advantages of project-oriented personnel management, highlighted by the author, make it possible to recognize it as an effective modern toolkit that can improve the effectiveness of the staff of a higher educational institution.

Purpose of the study: The goal of the article is to identify some important characteristics of Kazakhstani competitive environment in higher educational services sphere. On the basis of statistical analysis, the problem of identifying the features of the competitive environment in this area is solved. It also solves the problem of determining the areas of competition for which domestic universities need to pay attention on maintaining the proper level of competitiveness in the future.
Research Methodology: The study is based on official statistical data analysis. It also analyzes actual data from other publicly available sources. General scientific methods and techniques, such as system and comparative analyses, as well as generalization and systematization were used.
Originality / value of the work: The serious statistical analysis of conditions and development trends of the domestic sphere of higher education has been carried out. The conclusions and recommendations contained in the work are useful for domestic universities in terms of identifying key areas of their development in order to strengthen their competitiveness in the future.
Results of the research: The description of the current state of the Kazakhstan's higher educational sphere was given. The main trends in the development of this sphere are identified. Due to this basis, certain particular features of the competitive environment in the sphere under study were determined. It shows those areas of the competitive environment that Kazakhstan's universities should pay attention on the process of long-term planning of their activities.

In many developed foreign countries, the project approach in the field of public administration has proven to be quite effective. In this regard, it is advisable to consider international experience in the application of the project approach, problems that arise, errors.
The purpose – of this article is to review the accumulated experience in various countries, to identify the shortcomings of project management in order to avoid them or reduce them when they are introduced into the government of Kazakhstan.
Methodology – The scientific and practical significance of the work lies in the fact that a comparative analysis of project management models has been carried out and a proprietary model has been proposed that is acceptable for Kazakhstan with regard to its features. This will reduce the material and time costs of developing and implementing project management in the structure of public administration in Kazakhstan. Mainly used synthesis, comparative analysis.
The following conclusions – were made: the indisputable value of project management for Kazakhstan was established, in which project management is widely used in various fields of activity, especially in business structures. However, there is a lag in public administration, which needs to be overcome with the help of the proposed adapted original model of the project approach in the field of public administration. The modern needs of public administration in Kazakhstan are justified in the use of adapted positive foreign experience in the formation of a national model of project management in public administration in Kazakhstan. There are drawbacks to the concept and methodology of project management. International and national standards developed abroad in the area of the project approach are given.
The value – of the research performed is that this work makes a definite contribution to project management in the government of Kazakhstan. The reasons for the difficulties in introducing this management technology in the form of insufficient and fragmentary training of specialists in the field of public administration, the lack of differentiation between process and project activities, the peculiarities of the bureaucratic apparatus in various countries have been established.

The purpose of the scientific article is to justify the use of the principle of meritocracy in the public service as part of the improvement and reform of the national management system in Kazakhstan.
Methodology. When writing the work were used - methods for studying bibliographic sources, systematization, synthesis, comparison, quantitative and qualitative analysis, drawing up a SWOT matrix.
The value of the work is to systematize the foreign experience of civil service development, implement an economic and statistical analysis of the work of state authorities, compile a SWOT analysis on the need for reforming personnel and the structure of the civil service, and develop practical recommendations for improving the work of state officials in Kazakhstan.
The main results obtained include: tо review of primary sources on the organization and development of civil service in industrialized countries; tо considered the possibilities of modernization of the public administration system; tо justified the application of the principle of meritocracy in the creation of the Kazakhstani public service; tо determined the effectiveness of the activities of public authorities; economic assessment of the composition and number of state personnel; recommendations and conclusions on improving the development of civil service in Kazakhstan were proposed.

The purpose of this research article is to determine the impact of anti-corruption policy on the development of small and medium-sized businesses.
The methodological part of the article includes such methods as trend analysis, analysis of indicators of development of small and medium-sized businesses, as a mathematical model was used correlation.
The result (value) of this work is to identify the relationship between the index of perception of corruption and GDP per capita, the number of employees in small and medium-sized businesses. Conclusions about the need to strengthen the work on the formation of anti-corruption legal consciousness for the further development of small and medium-sized businesses.

This main aim of the research paper is to analyze economic indicators of crop production in agriculture sector of South macro region and identify the influence of crop processing and storage enterprises allocation in agriculture development.
Methodological parts of the research paper consists of methods comparison of socio – economic data, regression, correlation and trend analysis.
The value of the research is based on determination of link between variety factors and gross output in different oblasts what allows to define the proper way of development.
Finding – Results of the research shows perspective for agricultural development relying on three main issues such as rural population, specialization and storing.

Purpose – studying positive experience of the Vietnamese national economy reformation in order to determine the directions in the effective reforming Kazakhstan economy
Methodology – methods of empirical research (observation, description, comparison, and generalization) and methods of theoretical survey (abstracting, analysis, synthesis, induction and deduction) were employed. The research is based on the information data of the World Bank, Trade office of the Russian Federation in the Socialist Republic of Vietnam, scientific works of domestic and foreign researches, and periodical press.
Originality/value – the paper studies recent trends in world economy, evaluates the implementation of socialist reforms in the Socialist Republic of Vietnam, analyzes the causes and factors that have provided the rapid economic national growth. It draws conclusions about adopting the practices of the Vietnam’s economic reforms in the Republic of Kazakhstan. The recommendations that can be used by public authorities for improving national economy competitiveness are of great practical value.
Findings – the paper defines the Vietnam economy, analyzes the major recent economic reforms. As a result, it identified competitive advantages contributing to the observed economic success: the use of software tools to manage the social and economic development of the regions, stimulating their innovations and efficient human resource involvement, the state program to support international business and investment, and maintaining a high level of state education expenditures. In conclusion, the main directions of a new model of the Vietnamese economy, which can be borrowed by Kazakhstan for reforming national economy are stated.

Purpose – to explore existing approaches to evaluation the innovative potential of the enterprise
Methodology –the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.
Originality/value – a conceptual model of the system for determining, analyzing and evaluating the innovative potential has been proposed. The necessity of the cost approach to the evaluation of innovative potential as a growth potential was justified.
Due to the distance method, it is possible to calculate the growth potential, to evaluate the efficiency of the use of enterprise' resources. This allows to identify current areas for improving the business model, eliminate shortcomings and improve the efficiency of resource use, within the framework of dynamic management capabilities.
Conclusions – evaluation of innovative potential is a complex problem that does not have a unique solution based on the use of a variety of approaches and evaluation methods.

Purpose – of the study is to determine whether a user-driven innovation (IUP) system is more effective in introducing innovation than a linear one.
Methodology – the study was conducted using such methods as: abstract - logical and comparative analysis, the method of description and generalization. The sources of research were theoretical and analytical articles, the works of Kazakhstan and foreign authors, which examine user-driven issues of the innovation system.
Originality/value – the authors formulated the following hypothesis: companies implementing IUP systems represent a higher level of innovation than companies introducing a linear process. The following methods were used: questionnaire, standardized interview and ranking method. The hypothesis was tested.
Findings – to achieve this goal, appropriate research methods were applied. The first stage of the research was the identification of innovation processes by an expert group. Subsequently, the results of a qualitative study were verified by a quantitative survey conducted by the method of standardized interview. The study showed a relatively small role of the board in relation to customers in the innovation processes at the surveyed enterprises. Achieving sustainable change remains a fundamental challenge.

Purpose – To study predictors of research productivity, including mediator and moderator variables.
Methodology – A model that consists of such variables as research self-efficacy research training and the knowledge sharing climate in an organization was developed and tested. Data was collected using questionnaires.
Originality/value – The paper contributes to an understanding of mediator and moderator factors in the relationship between human resource development practices and research productivity. The research is also of practical importance to administrators in the field of science.
Findings – The results of the study show that scientific training positively affects the productivity of scientists, but they are not enough to obtain a high positive effect. University administrations need to focus on improving the climate, where scientists freely share their knowledge.

The purpose of the study - is to discuss the main directions of the digitalization policy in the country and government intervention in the digitalization process.
and analysis of the problems of achieving dynamic development through the effective use of digital technologies.
Research Methodology - when writing an article, quantitative analysis and comparative data were used, as well as the results of surveys of world expert organizations.
Originality value of work- lies in the fact that the article discusses the introduction of digital technologies into the infrastructure of Kazakhstan, proving that digital technologies penetrate the life of a person and society at an intensive pace.
The result of the study - is that the most important reasons for stimulating the introduction of digital technologies during the modernization of companies were identified, and the state of some Kazakhstani enterprises that successfully implement elements of Industry 4.0 were identified.

Purpose - the formation of new high-performance sectors of the economy that should arise through the creation of supply chains, the development of services at the junction of existing industries, the localization of technology companies, technology transfer and the commercialization of innovations suggest creating a strategy for technological modernization of Kazakhstan's industry in the context of new technological development, consider new trends in the development of technological modernization industry, conduct a comparative analysis of the structure of the formation of the GVA in omyshlennosti Kazakhstan to reveal features of its reform in basic industries of Kazakhstan, define the role of the technology industry base. The article carries out theoretical and methodological studies of gross value added, provides a comparative analysis of the modern structure of the contribution of industries to the formation of GVA by types of economic activity and the structure of the formation of GVA in industry by the level of manufacturability. At the same time, the directions of implementing the strategy of technological modernization of the industry of Kazakhstan are proposed.
Methodology – research process, applied General scientific methods like analysis, synthesis, deduction, comparison, method of quantitative analysis of the Limitation of the proposed study is the incompleteness of statistical databases and the lack of generally accepted approaches and methods of evaluation of technological modernization.
Originality/value – the scientific value of this article is due to the importance of innovative and scientifictechnical factor of the development of productive forces in the development of technological modernization of the economy, as well as the need to modernize the technological base on the basis of the Convention of new industrialization.
Findings - a Balanced technological policy based on a deep and radical modernization of traditional sectors will form the basis for the development of high-tech sectors of industrial production and ensure the transition to a new technological mode.

The purpose – of the research is to evaluate the current state of the dairy industry in Kazakhstan and to identify its development prospects.
Methodology: During the preparation of the article statistical, comparative, systematic, analytical and historical methods were used.
The essence – of the work is to develop recommendations through statistical analysis and justification of economic factors affecting the work of dairy companies of the republic, as well as comparative assessment of milk processing enterprises in Kazakhstan compared with EurAzEs partners, including Russia and Belarus.
The main results are: Determination of the features of dairy products in the country and the factors affecting its development; Studying the role and place of the main producers of dairy products in Kazakhstan; Identifying the problems and presenting the prospects for its development by conducting a statistical analysis of the current state of the country's dairy industry.
Original value – the theory and practice of consumer demand for dairy products in the market of Kazakhstan are determined by marketing research.
Conclusions – the results of the research are theoretically considered the role and objectives of marketing planning in the creation of the company's marketing strategy and its economic effectiveness.

Purpose – To reveal the main scientific approaches to understanding the nature of high-tech industries, to determine the targets and principles of the introduction of high technologies in industrial enterprises of the Republic of Kazakhstan in the conditions of industrial and innovative development.
Methodology – The study was conducted using methods of comparison, analogy, analysis and synthesis, abstraction, generalization, systematic approach. The sources of the research are theoretical and analytical articles, works of Kazakh and foreign authors, which consider scientific approaches to understanding the essence of high-tech industries.
Originality/value – The authors studied and analyzed modern types of high technologies focused on the development of industry. On the basis of the analysis formed: priorities for the use of high technologies in the industry on the principles of greening the industry; targets and principles of the introduction of high technologies in industrial enterprises.
Findings – The Republic of Kazakhstan has sufficient resources to build modern production facilities on the principles of high technology. On the basis of the studied analyzed material, scientific data, the priorities of the application of high technologies in the industry on the principles of greening the industry are formed.
Also, the authors have developed targets and principles for the introduction of high technologies in industrial enterprises. Taking into account a wide range of possible high technologies, modern enterprises of the Republic of Kazakhstan have a wide range of their application, to intensify innovation activity taking into account modern trends of competition and scientific and technological progress.

The purpose – of the study is to define the author's approach to interpreting the concept of “territorial natural recreational system and its development” (hereinafter - TNRS) based on an analysis of approaches to solving problems of territories endowed with unique nature and economically oriented to recreational activities.
Methodology – in the process of conducting research, a critical analysis of research was conducted, theoretical conclusions were tested in practical activities, and the study was conducted using a comparative method.
Originality / value – the conducted study allowed to present an analysis of various points of view and approaches to the determination of TNRS. The structure, functions and tasks of the territorial natural recreational system were determined. In the course of the study, the co-authors identified and listed local recreational areas, presented their recommendations on recreational zoning.
Conclusions – the proposed integrated approach to the review of TNRS will ensure the desired economic development of this sphere, the preservation and maintenance of the natural environment. The introduction of the concept of territorial natural recreational system as a set of territory and socio-economic processes occurring on it, where the unique nature is the main attractive factor for organizing recreation, allows to more clearly reflect the content of the object and combine economic, economic and geographical sociological aspects of the recreational sphere. In the manuscript, we show that the development of TNRS leads to the achievement of the following criteria indicating the socio-economic sustainability of the territories: ensuring employment of the population and rational use of labor resources; ensuring the security of both the local population and the expected contingent of tourists and vacationers; protection and improvement of the natural environment in recreational areas. The materials of this study are of practical importance for the analysis and evaluation of the effectiveness of the use of territories in order to develop ecological tourism and increase the tourist value of regions.

Purpose – Taking into account global changes in the global tourism industry, the rapid development of the tourism cluster and the cultural and tourist cluster as the new types of tourism are considered as a key mechanism for rapid economic growth. n addition, the development of the cultural and tourist cluster infrastructure seems to be a stimulus that affects the development of the cluster.
Methodology – In the course of the research, M.Sc. Porter, M. Enreuth., P. Rosenfeld, D. Dahman, A. Marshal, Russian scientists, Yu. Lavrikova, A. Migranyan, S. Valeeva, E. Shirikhina, comparing the main scientific views of the domestic scientists to defining the Concept of the Tourist Cluster, based on the works of O.Sabden, S.Espayev, K.Ualiev, G.Duisen.
At the same time, the Concept of Tourism Development in the Republic of Kazakhstan, State Program for Tourism Development under the State Program for 2025, theoretical aspects of cluster development based on UNWTO were studied.
Originality / Value – The author of the research explores the ways of applying the necessary methods, studying foreign experience of tourist cluster types. Identify the advantages and disadvantages of the tourist cluster.
Findings – The necessity of cultural-tourist cluster development with the formation of global changes at the end of the article.
Kazakhstan is at the new stage of social and economic modernization, so the implementation of the domestic strategy of joining the ranks of the 30 most competitive countries in the world. To achieve this goal, the creation of an innovative economy and the development of the non-extractive sector.

Purpose – The purpose of the study is to develop guidelines for improving accounting and reporting in peasant (farmer) farms - small businesses in agriculture.
Methodology – in the course of research and analysis of information, abstract-logical, monographic economic and statistical methods are used.
Originality/value – the article presents the results of the study, justifies the expediency of applying the simplified accounting model. It is shown that these problems can practically be solved by developing accounting registers that meet the requirements of modern legislation in the republic and make it possible to take full account of the economic activities of small businesses - peasant (farm) enterprises.
Findings – peasant (farm) enterprises - small businesses in the agriculture of the republic currently need a more effective regulatory framework governing the organization of accounting and reporting, according to their specificity. Accounting should be simple, but at the same time allow to obtain complete and reliable information about the ongoing processes in the current economic activity for the operational management of these processes.

Purpose - to review data on enterprises that are fully or partially involved in equestrian tourism in Almaty and online reviews of their clients.
Methodology - the study was conducted using the comparative method. For comparison, 2 equestrian clubs in Almaty were selected. Evaluation of online reviews was carried out on a Likert scale.
Originality / value - this research is proposing foundation for exploratory research due to the lack of analytical data about equestrian enterprises involved in the tourism and recreation business.
Findings - the results of the study showed the underdevelopment of the leisure equestrian business in the city of Almaty, although there is potential, as citizens show an obvious interest in family holidays on weekends, ready to pay a high price with appropriate services.