STRATEGIC BANK MANAGEMENT OF THE REPUBLIC OF KAZAKHSTAN IN THE GLOBAL ECONOMY
Abstract
The article discusses the strategic management of second-tier banks in the Republic of Kazakhstan in the context of the globalization of the economy, including the globalization of the banking sector. In modern conditions, an important task for Kazakhstan banks is to increase competitiveness, which is based both on financial stability and on the development of products for customers.
Purpose of research. The article discusses the strategic management of second-tier banks in the Republic of Kazakhstan in the context of the globalization of the economy, including the globalization of the banking sector. In modern conditions, an important task for Kazakhstan banks is to increase competitiveness, which is based both on financial stability and on the development of products for customers.
The purpose of the study is to identify the main trends and problems of strategic management of Kazakhstan banks, proposal of directions for the strategic development of banks with national capital in modern conditions.
Methodology. Аnalysis of key indicators of the banking sector development (current state and dynamics), international best practices in developing products and services for customers, the possibility of applying this experience in Kazakhstan.
The originality / value of the work lies in the development of recommendations for banks with Kazakhstani capital on developing a strategy aimed at leadership in the industry in the country.
Conclusions: at present, Kazakhstani banks do not fully use the opportunities for the development of modern financial technologies, and also have problems with credit risks and a high level of overdue loans. Improving risk management and developing financial technologies based on the Internet and automation is relevant for their development strategies.
About the Authors
V. N. NepshinaKazakhstan
Ust-Kamenogorsk
Yu. V. Trofimova
Kazakhstan
Ust-Kamenogorsk
References
1. Thompson, A., Gamble, J. and Peteraf, M. (2016). “Essentials of Strategic Management: The Quest for Competitive Advantage”: 5th edit., London, McGraw-Hill Education, 496 p.
2. Mavrina, I. N. (2014), “Strategicheskij menedzhment”, Ekaterinburg, UrFU, 134 p. (in Russian).
3. Vihanskij, O. S. (2015), “Strategicheskoe upravlenie”, 4th edit., Moscow, Ekonomist, 670 р. (in Russian).
4. Meskon, M., Al'bert, M. and Hedouri, F. (2017), “Osnovy menedzhmenta”, 3rd edit., Moscow, ID VIl'yams, 672 р. (in Russian)
5. Anosoff, I. (2016), “Strategic Management”, London: Springer, 236 p.
6. Zub, A. T. (2018), “Strategicheskij menedzhment”, 4-e edit., Moskva, Izdatel'stvo YUrajt, 375 р. (in Russian).
7. Filin, S. A. (2011), “Prakticheskij menedzhment ili upravlenie dlya upravlyayushchih”, 2nd edit., Almaty, Institut direktorov, 172 р. (in Russian).
8. Solov'eva, N. E., Bykanova, N. I. and Al'nakula M. (2018), “Puti povysheniya konkurentosposobnosti bankov s gosudarstvennym uchastiem na nacional'nom rynke bankovskih uslug”, Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya: Ekonomika. Informatika, No 2, рр. 273–281. (in Russian).
9. Ermolenko, O. M. (2018), “Razvitie bankovskogo sektora na osnove sovremennyh tekhnologij obsluzhivaniya”, Nauchnyj vestnik YUIM, No 2, рр.26–31. (in Russian).
10. Pustovalova, G. E. and Murzaibraim Uulu R. (2017), “Marketingovaya strategiya kommercheskogo banka i osobennosti ee formirovaniya”, Izvestiya Issyk-Kul'skogo foruma buhgalterov i auditorov stran Central'noj Azii, Bishkek, Obshchestvennoe ob"edinenie “Issyk-Kul'skij forum buhgalterov i auditorov stran Central'noj Azii”, рр.41–46. (in Russian).
11. Zhirovov, V. I. (2015), “Strategii i sovremennye modeli upravleniya v sfere denezhno-krezhitnyh otnoshenij”, Vestnik VGU. Seriya: Ekonomika i upravlenie, No 1, рр.104–113 (in Russian).
12. Sprinivas, V., Schoeps, J.-T. and Ramsay, T. (2019), “2020 banking and capital markets outlook”, Deloitte, available at: https://www2.deloitte.com/us/en/pages/financial-services/articles/banking-industryoutlook.html (accessed: December, 5, 2019).
13. Alt, R., Beck, R. and Smits, M.T. (2018), “FinTech and the transformation of the financial industry”, Electronic Markets, Vol. 28, Iss.3. pp.235–243.
14. Khanna, S., Martins, H. (2018), “Six digital growth strategies for banks”, McKinsey Digital, available at: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/six-digital-growth-strategiesfor-banks (accessed: December, 12, 2019)
15. “Statistika NB RK po bankovskomu sektoru” (2019), Nacional'nyj bank RK, available at: https://www.nationalbank.kz/?docid=275&switch=russian (accessed: 05.12.2019) (in Russian).
16. “Otchet NB RK za 2018 g. Utverzhden Ukazom Prezidenta RK ot 23.05.2019 № 49” (2019), Nacional'nyj bank RK, available at: https://nationalbank.kz/cont/2018-%D1%80%D1%83%D1%811.pdf (accessed: 05.12.2019) (in Russian).
17. “Obzor bankovskogo sektora Kazahstana za 6 mesyacev 2019 g.” (2019). KazKom Securities, available at: https://kazks.kz/uploads/common/files/EGbk6RMo.pdf (accessed: 05.12.2019) (in Russian).
18. “Mobile Banking Rank Qazaqstan 2019” (2019), Markswebb, available at: https://markswebb.ru/report/mobile-banking-rank-kz-2019/#anchor-about (accessed: 05.12.2019) (in Russian).
19. “Statistika po platezhnym kartochkam” (2019), Nacional'nyj bank RK, available at: https://nationalbank.kz/?docid=786&switch=russian (data obrashcheniya 05.12.2019)
20. Galiev A. (2019), “Platezhnye karty v Kazahstane: itogi I polugodiya 2019”, PROFIT, available at: https://profit.kz/news/54550/Platezhnie-karti-v-Kazahstane-itogi-I-polugodiya-2019/ (accessed: 05.12.2019) (in Russian).
21. “Kak innovacii izmenyat bankovskuyu otrasl' Rossii” (2019), RBK, available at: https://www.rbc.ru/trends/innovation/5d63fd8f9a7947e067daea90 (accessed: 05.12.2019) (in Russian).
22. “Reytingi bankov Rossiyskoy Federatsii” (2020), Banki, available at: https://www.banki.ru/banks/ratings/ (accessed: 06.03.2020) (in Russian).
23. “Informatsiya o bankovskom sektore Respubliki Belarus” (2020), NB RB, available at: https://www.nbrb.by/system/banks/financialposition/balancesheet (accessed: 06.03.2020) (in Russian).
24. “100 krupneyshikh bankov v mire” (2019), All Banks World, available at: https://allbanksworld.ru/rejtingi/top-100/ (accessed: 06.03.2020) (in Russian).
Review
For citations:
Nepshina V.N., Trofimova Yu.V. STRATEGIC BANK MANAGEMENT OF THE REPUBLIC OF KAZAKHSTAN IN THE GLOBAL ECONOMY. Central Asian Economic Review. 2020;(1):172-187. (In Russ.)