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Central Asian Economic Review

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Корпоративная социальная ответственность и организационные обязательства: опыт Казахстана

https://doi.org/10.52821/2789-4401-2021-4-64-81

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Аннотация

Цель исследования: Цель этого исследования проанализировать, как корпоративная социальная ответственность (КСО) влияет на организационную приверженность сотрудников сферы услуг в Казахстане.

Методология: Данные были собраны с помощью анкетирования. В общей сложности было получено 230 полных анкет от сотрудников ресторанов в Казахстане. Для исследования связи между корпоративной социальной ответственностью и организационной приверженностью были использованы Альфа Кронбаха, описательная статистика, корреляционный анализ и регрессия. Результаты исследования показывают, что сотрудники проявляют большую организационную приверженность, если организация участвует в деятельности по КСО. Результаты показывают значительную положительную взаимосвязь всех аспектов КСО (т.е. Экономических, юридических, этических и филантропических) с организационной приверженностью.

Практическое и теоретическое значения исследования. Это исследование проливает свет на пересмотр инициатив в области корпоративной социальной ответственности при воспитании лояльных сотрудников. Это исследование также подтверждает теорию социальной идентичности и предполагает, что сотрудники являются социальными субъектами, которые присоединяются к организации, если это лучше всего соответствует их личным интересам, особенно в контексте корпоративной социальной ответственности.

Оригинальность / ценность исследования: Несмотря на важность осведомленности о корпоративной социальной ответственности, исследования, которые проводились ранее изучали мнения клиентов и компаний. И лишь малая часть исследований анализировали представления сотрудников о корпоративной социальной ответственности. Это исследование углубляет знания и последствия КСО с точки зрения сотрудников. Крайне важно знать, как сотрудники воспринимают деятельность по КСО для управления рестораном, потому что сотрудники превращают заявления КСО в действия. Насколько нам известно, это первое исследование, в котором изучается влияние КСО на организационную приверженность сотрудников сферы услуг в Казахстане.

Об авторах

Д. Абеуова
Университет КИМЭП
Казахстан

Алматы



М. Арслан
Университет КИМЭП
Казахстан

Алматы



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Абеуова Д., Арслан М. Корпоративная социальная ответственность и организационные обязательства: опыт Казахстана. Central Asian Economic Review. 2021;(4):64-81. https://doi.org/10.52821/2789-4401-2021-4-64-81

For citation:


Arslan M., Abeuova D. Corporate social responsibility and organizational commitment: evidence from Kazakhstan. Central Asian Economic Review. 2021;(4):64-81. https://doi.org/10.52821/2789-4401-2021-4-64-81

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