caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2021-4-64-81caer-304Research ArticleБИЗНЕС И УПРАВЛЕНИЕ: ПРОБЛЕМЫ И РЕШЕНИЯBUSINESS AND GOVERNANCE: ISSUES AND SOLUTIONSКорпоративная социальная ответственность и организационные обязательства: опыт КазахстанаCorporate social responsibility and organizational commitment: evidence from KazakhstanАбеуоваД.ArslanM.

Алматы

Muhammad Arslan – Assistant Professor in Acc & Fin of Bang College of Business (BCB)

Almaty

m.arslan@kimep.kzАрсланМ.AbeuovaD.

Алматы

Dana Abeuova – Assistant Professor in Management of Bang College of Business (BCB)

Almaty

d.abeuova@kimep.kzУниверситет КИМЭПКазахстанKIMEP UniversityKazakhstan202111102021046481Copyright © Абеуова Д., Арслан М., 20222022Абеуова Д., Арслан М.Arslan M., Abeuova D.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/304Цель исследования

Цель исследования: Цель этого исследования проанализировать, как корпоративная социальная ответственность (КСО) влияет на организационную приверженность сотрудников сферы услуг в Казахстане.

Методология

Методология: Данные были собраны с помощью анкетирования. В общей сложности было получено 230 полных анкет от сотрудников ресторанов в Казахстане. Для исследования связи между корпоративной социальной ответственностью и организационной приверженностью были использованы Альфа Кронбаха, описательная статистика, корреляционный анализ и регрессия. Результаты исследования показывают, что сотрудники проявляют большую организационную приверженность, если организация участвует в деятельности по КСО. Результаты показывают значительную положительную взаимосвязь всех аспектов КСО (т.е. Экономических, юридических, этических и филантропических) с организационной приверженностью.

Практическое и теоретическое значения исследования. Это исследование проливает свет на пересмотр инициатив в области корпоративной социальной ответственности при воспитании лояльных сотрудников. Это исследование также подтверждает теорию социальной идентичности и предполагает, что сотрудники являются социальными субъектами, которые присоединяются к организации, если это лучше всего соответствует их личным интересам, особенно в контексте корпоративной социальной ответственности.

Оригинальность / ценность исследования: Несмотря на важность осведомленности о корпоративной социальной ответственности, исследования, которые проводились ранее изучали мнения клиентов и компаний. И лишь малая часть исследований анализировали представления сотрудников о корпоративной социальной ответственности. Это исследование углубляет знания и последствия КСО с точки зрения сотрудников. Крайне важно знать, как сотрудники воспринимают деятельность по КСО для управления рестораном, потому что сотрудники превращают заявления КСО в действия. Насколько нам известно, это первое исследование, в котором изучается влияние КСО на организационную приверженность сотрудников сферы услуг в Казахстане.

Purpose

Purpose: This study aims to analyze how Corporate Social Responsibility (CSR) affects employees’ organizational commitment.

Design / methodology / approach: Data were collected through a self-administered survey questionnaire. A total of 230 complete questionnaires were obtained from restaurant employees in Kazakhstan. The Cronbach alpha, descriptive statistics, correlation analysis, and regression were employed to examine the association among corporate social responsibility and organizational commitment.

Findings

Findings: The findings reveal that employees show more commitment to organization if involved in CSR activities. Results reveal a significant positive relationship of all four perspectives of CSR with organizational commitment.

Practical and Theoretical Implications: This study sheds light on the reconsideration of CSR initiatives in developing loyal employees. This study also confirms the social identity theory and suggests that employees are social actors who join the organization if it best suits their self-interests, especially in context of CSR.

Originality / value

Originality / value: Notwithstanding the significance of CSR awareness, several studies have explored customers’ and firms’ perceptions, whereas only a few studies have explored employees’ CSR perceptions.

This study deepens the knowledge and aftermath of CSR from the employees’ perception. It is pivotal to know the employees’ perceptions of CSR activities for restaurant management because employees turn CSR statements into actions. According to our best knowledge, this is the first study that investigates the impact of CSR on the organizational commitment of service sector employees in Kazakhstan.

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The authors declare that there are no conflicts of interest present.