GASTRONOMIC TOURISM AS A WAY TO ATTRACT ATTENTION TO A TOURIST DESTINATION

This article examines the main aspects of gastronomic tourism as a modern type of tourism. This work also tells about the history of gastronomic travel. Analyzed the main problems and prospects for the development of gastronomic tourism, as a way to attract the attention of tourists to tourist destinations in Kazakhstan. The role of this type of tourism in the formation of a tourist destination brand is revealed. The analysis of the development of gastronomic tourism in various countries is carried out and its contribution to the development of tourist destinations in these countries is evaluated.
Purpose: to study the influence of gastronomic tourism on the development of a tourist destination, based on the experience of different countries
Methodology: theoretical research of information on a given topic, historical, comparative, analysis of literature on a selected topic, questioning.
Originality / value of the research: this research was compiled by the author for the first time and is completely original work
Findings: this research has proven the impact of gastronomic tourism on the development of a tourist destination and attracting attention to it. Recommendations have been developed for the creation and implementation of gastronomic tours to countries with potential for the development of this type of tourism.

1. Berrin, G. & Muge, A. (2016), “Gastronomy Tourism, Motivations and Destinations”, Global Issues and Trends in Tourism, Chapter 30, P. 394-404.

2. Ivanov, V. D. (2018), “Gastronomicheskij turizm kak populjarnoe napravlenie turistkoj industrii”, Fizicheskaja kul'tura. Sport. Turizm. Dvigatel'naja rekreacija, Vol. 3, No. 2, P. 105-113 (In Russian).

3. Cruz, F.G.S., Moral-Cuadra, S., Tito, J. Ch. & López-Guzmán, T. (2020), “Gastronomic Motivations and Perceived Value Foreign Tourists in the City of Oruro (Bolivia Analysis Based on Structural Equations”, International Journal of Environmental Research and Public Health, No. 17(10), Article number 3618, 12 p. DOI: https://doi.org/10.3390/ijerph17103618

4. Gálvez, J. C. P., Granda, M. J., López-Guzmán, T. & Coronel, J. R. (2017), “Local gastronomy, culture and tourism sustainable cities: The behavior of the American tourist”, Sustainable Cities and Society, Vol. 32, P. 604-612.

5. Zelenskaja, E. M. (2015), “Gastronomicheskij komponent v industrii turizma”, Vestnik Severnogo (Arkticheskogo) federal'nogo universiteta. Seriya: Gumanitarnye i social'nye nauki, P. 110-117 (In Russian).

6. Morozov, A. A. (2019), “Gastronomicheskij turizm: k istorii ponjatija”, Ekonomika i biznes: teoriya i praktika, No. 2, P. 87–91 (In Russian).

7. “Doklad General'nogo sekretarja Vsemirnoj turistkoj organizacii UNWTO, issledovanie Global Report on Food Tourism” (2019), available at: https://www.e-unwto.org/doi/pdf/10.18111/unwtogad.2019.4.g51w645001604505 (accessed March 26, 2021) (In Russian).

8. Lagusev, Yu. M. & Bal'nin, K. A. (2016), “Gastronomicheskie brendy kak sredstva prodvizhenija turistskih destinacij”, Journal Service plus, P. 9-16, DOI: 10.12737/19453 (In Russian).

9. Manuel, R. & Educardo, S. (2020), “Guidelines for the Development of Gastronomy Tourism”, UNWTO, No. 14, P. 35-37.

10. Morgan, K. (2019), “Top 5 destinations for food around the world in 2019”, available at: https://hub.wtm.com/blog/food-tourism/top-5-destinations-for-food-around-the-world-in-2019/ (accessed November 3, 2020)

11. “Vsyo, chto vy hoteli znat' o gastroturizme, no boyalas' sprosit'” (2016), available at: https://thunter.ru/novosti/vsyo-chto-vi-hoteli-znat-o-gastroturizme-no-boyalas-sprosit/ (accessed: October 16, 2020) (In Russian).

12. Chemakin, I. K. (2017), “Gastronomicheskij turizm v Italii: predposylki formirovaniya i tendencii razvitiya”, Turizm i regional'noe razvitie, P. 221-225 (In Russian).

13. “Italija stala vtorym po populjarnosti turisticheskim napravleniem v mire” (2018), available at: https://internationalinvestment.biz/tourism/353-italiya-stala-vtorym-po-populyarnosti-turisticheskim-napravleniemv-mire.html (accessed March 31, 2021) (In Russian).

14. UZ Daily (2019), “I International Gastronomic Festival “Gastro Bazaar-2019” starts”, available at: https://www.uzdaily.uz/en/post/51235 (accessed: November 3, 2020).

15. “Kolichestvo inostrannyh turistov, posetivshih Uzbekistan”, available at: https://uzbektourism.uz/ru/research (accessed: November 3, 2020) (In Russian).

16. Lukicheva I. (2014), “Gastronomicheskij Kazahstan privlekatelen dlya turistov”, Kapital, available at: https://kapital.kz/business/28799/gastronomicheskiy-kazakhstan-privlekatelen-dlya-turistov.html (accessed: November 23, 2020) (In Russian).