Formation features of the development strategy of foreign commercial banks

The article examines the strategic management of commercial banks abroad, using the example of large and growing banks of the Russian Federation, including those actively working and advancing in the markets of other EAEU countries. Studying this experience is useful for Kazakh banks, which are building their own development strategies.

Purpose - determination of the main features of the formation of development strategies for foreign banks on the example of Russian Sberbank, VTB, Alfa-Bank, Tinkoff Bank and others.

Methodology - analysis of key indicators of the development of Russian commercial banks and the implementation of strategies by these banks, analysis of changes in key indicators over several years, analysis of news content of the banking market.

The originality / value of the work lies in the generalization of the experience of foreign (Russian) banks in the formation and implementation of the strategy, which can be valuable and useful for Kazakhstani banks.

Conclusions - at present, Russian commercial banks are building their strategies in different ways: consolidation through acquisitions, bank development without increasing the number of offices, but only on the basis of remote services, the introduction of FinTech and complex IT systems, with process optimization, and the creation of eco-systems. This is determined by the size of the bank, its capabilities, risk appetite and aggressive policy. This experience is not always successful, but it must be taken into account by Kazakhstani banks for successful development.

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