THE GLOBAL ELECTRONIC COMMERCE DEVELOPMENT AND ITS IMPACT ON GLOBAL ECONOMY
Abstract
Purpose – This paper is aimed to consider global electronic commerce, its development and impact on global economy.
Methodology - The primary research methodology of this paper is based on conducting the comparative analysis comparative and systematic analyses, causes and consequences analysis, as well as expert assessment.
Originality/Value – The global e-commerce has affected the world economy in many different aspects. Being caused by information technology, it has affected all the economic sectors, all and above e-commerce has enhanced the productivity growth worldwide. The given work is presented a complex contemporary research based on the latest five-year period for the 2013-2017. The main value of the research is that based on collected data it has been analyzed the impact of global e-commerce on SMEs, business-to-business relationships, effects of e-commerce on international trade and global economy. On the base of the conducted analysis, it is suggested the authors’ recommendations concerning the further global e-commerce development.
Findings – It has been considered in detail, the concept of e-commerce, main contemporary e-commerce market models, defining its structure, features, advantages and disadvantages. It has been analyzed the contemporary state of global e-commerce development, as well as the impact of global electronic commerce on SMEs, business-to-business relationships, effects of e-commerce on international trade and global economy with further conclusions and recommendations provided.
About the Authors
I. V. Onyusheva
Turan University
Kazakhstan
Kazakhstan
PhD, Associate Professor
Almaty
A. I. Naranovich
Baranovichi State University
Belarus
Belarus
PhD, Associate Professor
Baranovichi
Z. M. Zhussupova
University of International Business
Kazakhstan
Kazakhstan
PhD candidate, MBA
Almaty
References
1. Commerce, G., Westland, J., Clark, T. Global Electronic Commerce (2018), available at: https://mitpress.mit.edu/books/global-electronic-commerce.pdf (accessed: 25.02.2018)
2. Electronic Commerce and the Global Economy, available at: https://www.bartleby.com (Accessed February 25, 2018).
3. Nayar, D. (2016), Global Electronic Commerce Market - Growth, Analysis, Key Players and Forecast by 2022, available at: http://importantevents24.com/2017/09/29/global-electronic-commerce-market.pdf (Accessed February 25, 2018).
4. Abdul Gaffar, K. (2016), "Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy", Global Journal Of Management and Business Research: Economics and Commerce, Vol. 16 No. 1, pp. 34-45.
5. Kingsnorth, S. (2017), "Digital Marketing Strategy - An integrated approach to global E-commerce", Kogan Page, Vol. 56, pp. 89-94.
6. Johnston, N. (2015), Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company, Palgrave Macmillan, New York.
7. Lukas, B. (2012), "Strategic Type, Market Orientation, and The Balance Between Adaptability and Adaptation", Journal of Business Research, Vol. 45, pp. 147-156.
8. Chakravarthy, B. (2005), "Adaptation: A Promising Metaphor for Strategic Management", Academic of Management Review, Vol. 7 No. 1, pp. 35-44.
9. APEC (2000), "E-commerce Readiness Assessment Guide, APEC, Singapore", available at: www.apec.org/apec/publications/allpublications/telecommunications.html (Accessed March 27, 2018).
10. Luyt, B. (2006), "Defining the digital divide: the role of e-readiness indicators", Aslib Proceedings, Vol. 58 No. 4, pp. 276-291.
11. Ecommerce Foundation (2017), "Global E-commerce Report - 2017. Amsterdam-the Netherlands: E-commerce Foundation", available at: http://mazarsusa.com/wp-content/uploads/2017/11/Global-Report-2017-1.pdf (Accessed March 27, 2018).
12. Official website of Statistic Business Portal (2018), available at: www.statista.com (Accessed February 25, 2018).
13. Akgun, A. E. (2012), "Antecedents and Contingent Effects of Organizational Adaptive Capability on Firm Product Innovativeness", Journal of Product Innovation Management, Vol. 29, pp. 171-189.
14. Mukherjee, S. (2016), "Digitalization, Big Data-Concepts, Applications, Challenges and Future Scope", International Journal of Advanced Research in Computer and Communication Engineering, Vol. 5 No. 2, pp. 244-248.
15. "Digital commerce & marketing outlook" (2017), available at: http://www.upa.it/static/upload/cri/criteo-digital-commerce-marketingtrends-2017/criteo-digital-commerce-marketingtrends-2017.pdf (Accessed March 27, 2018)
16. Terzi, N. (2018), "The Impact of E-commerce on International Trade and Employment", Procedia - Social and Behavioral Sciences, Vol. 24, pp. 745-753.
17. Gawady, Z. M. (2010), "The Impact of E-commerce on Developed and Developing Countries", Case Study. Egypt and United States, available at: http://www.must.edu.eg/Publications (Accessed March 27, 2018)
Review
For citations:
Onyusheva I.V., Naranovich A.I., Zhussupova Z.M. THE GLOBAL ELECTRONIC COMMERCE DEVELOPMENT AND ITS IMPACT ON GLOBAL ECONOMY. Central Asian Economic Review. 2018;(3):123-131.
Views:
379
Email this article 