caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-257Research ArticleГЛОБАЛИЗАЦИЯ И КАЗАХСТАНGLOBALISATION AND KAZAKHSTANTHE GLOBAL ELECTRONIC COMMERCE DEVELOPMENT AND ITS IMPACT ON GLOBAL ECONOMYTHE GLOBAL ELECTRONIC COMMERCE DEVELOPMENT AND ITS IMPACT ON GLOBAL ECONOMYOnyushevaI. V.OnyushevaI. V.

PhD, Associate Professor

Almaty

NaranovichA. I.NaranovichA. I.

PhD, Associate Professor

Baranovichi

ZhussupovaZ. M.ZhussupovaZ. M.

PhD candidate, MBA

Almaty

Turan UniversityKazakhstanBaranovichi State UniversityBelarusUniversity of International BusinessKazakhstan20182806201803123131Copyright © Onyusheva I.V., Naranovich A.I., Zhussupova Z.M., 20182018Onyusheva I.V., Naranovich A.I., Zhussupova Z.M.Onyusheva I.V., Naranovich A.I., Zhussupova Z.M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/257

Глобальная электронная коммерция повлияла на мировую экономику во многих аспектах. Прежде всего, данное влияние обусловлено информационно-технологической составляющей, распространившееся на все экономические секторы, что, в свою очередь, привело к росту экономической производительности во всем мире. Статья посвящена вопросам развития глобальной электронной торговли и ее влиянию на мировую экономику в целом. Подробно рассмотрены понятие электронной коммерции, основные современные модели рынка электронной коммерции, определяющие ее структуру, их особенности, преимущества и недостатки. Проанализировано современное состояние развития глобальной электронной торговли, а также влияние глобальной электронной торговли на предприятия малого и среднего бизнеса (МСП,) взаимоотношения между бизнесом, влияние электронной коммерции на международную торговлю и международную экономику с последующими выводами и рекомендациями.

Purpose – This paper is aimed to consider global electronic commerce, its development and impact on global economy.Methodology - The primary research methodology of this paper is based on conducting the comparative analysis comparative and systematic analyses, causes and consequences analysis, as well as expert assessment.Originality/Value – The global e-commerce has affected the world economy in many different aspects. Being caused by information technology, it has affected all the economic sectors, all and above e-commerce has enhanced the productivity growth worldwide. The given work is presented a complex contemporary research based on the latest five-year period for the 2013-2017. The main value of the research is that based on collected data it has been analyzed the impact of global e-commerce on SMEs, business-to-business relationships, effects of e-commerce on international trade and global economy. On the base of the conducted analysis, it is suggested the authors’ recommendations concerning the further global e-commerce development.Findings – It has been considered in detail, the concept of e-commerce, main contemporary e-commerce market models, defining its structure, features, advantages and disadvantages. It has been analyzed the contemporary state of global e-commerce development, as well as the impact of global electronic commerce on SMEs, business-to-business relationships, effects of e-commerce on international trade and global economy with further conclusions and recommendations provided.

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The authors declare that there are no conflicts of interest present.