INFLUENCE OF MEGA EVENTS ON THE DEVELOPMENT OF HOTEL BUSINESS IN KAZAKHSTAN
Abstract
Purpose – The study is devoted to the analysis of existing approaches to evaluate the impact of hosting major sports events and the applicability for Kazakhstani practice.
Methodology –the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.
Originality/value – This work indicates that the 7th Winter Asian Games and EXPO 2017 contributed to the positive impact on social and economic development of the hotel business and the country as a whole. The results of the research can be used in making appropriate decisions, including monitoring the effectiveness of using budget funds and attracting private investments, during preparations for the mega-event.
Conclusions – There is a link between hosting the sports mega-events and the acceleration of the pace of development of cities and countries. However, in most cases, this positive effect is short- and medium-term and occurs mainly during the preparation and hosting of the mega-events.
A mega-event can enhance the reputation and image of the country, thereby increasing trade turnover and promoting economic growth.
About the Authors
Zh. B. Rakhmetulinam
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences, Associate professor
Astana
A. Rakhmetulina
University College London
United Kingdom
United Kingdom
Master of Science
London
A. Omurzakov
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
DBA Student
Astana
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Review
For citations:
Rakhmetulinam Zh.B., Rakhmetulina A., Omurzakov A. INFLUENCE OF MEGA EVENTS ON THE DEVELOPMENT OF HOTEL BUSINESS IN KAZAKHSTAN. Central Asian Economic Review. 2018;(3):102-112.
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