caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-255Research ArticleБИЗНЕС И КОРПОРАТИВНОЕ УПРАВЛЕНИЕBUSINESS AND CORPORATE MANAGEMENTINFLUENCE OF MEGA EVENTS ON THE DEVELOPMENT OF HOTEL BUSINESS IN KAZAKHSTANINFLUENCE OF MEGA EVENTS ON THE DEVELOPMENT OF HOTEL BUSINESS IN KAZAKHSTANRakhmetulinamZh. B.RakhmetulinamZh. B.

Candidate of Economic Sciences, Associate professor

Astana

RakhmetulinaA.RakhmetulinaA.

Master of Science

London

OmurzakovA.OmurzakovA.

DBA Student

Astana

L.N. Gumilyov Eurasian National UniversityKazakhstanUniversity College LondonUnited Kingdom20182806201803102112Copyright © Rakhmetulinam Z.B., Rakhmetulina A., Omurzakov A., 20182018Rakhmetulinam Z.B., Rakhmetulina A., Omurzakov A.Rakhmetulinam Z.B., Rakhmetulina A., Omurzakov A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/255

В статье авторы рассмотрели влияние мега-событий на экономику страны и развитие казахстанского гостиничного бизнеса. Для этого были использованы систематический, структурный, функциональный и статистический анализ, формирование экспертных оценок, анализ контента. Азиада и ЭКСПО-2017 способствовали положительному влиянию на социально-экономическое развитие гостиничного бизнеса и страны в целом.Результаты исследования могут быть использованы при принятии соответствующих решений, включая мониторинг эффективности использования бюджетных средств и привлечение частных инвестиций во время подготовки к мега-мероприятию.

Purpose – The study is devoted to the analysis of existing approaches to evaluate the impact of hosting major sports events and the applicability for Kazakhstani practice.Methodology –the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.Originality/value – This work indicates that the 7th Winter Asian Games and EXPO 2017 contributed to the positive impact on social and economic development of the hotel business and the country as a whole. The results of the research can be used in making appropriate decisions, including monitoring the effectiveness of using budget funds and attracting private investments, during preparations for the mega-event.Conclusions – There is a link between hosting the sports mega-events and the acceleration of the pace of development of cities and countries. However, in most cases, this positive effect is short- and medium-term and occurs mainly during the preparation and hosting of the mega-events.A mega-event can enhance the reputation and image of the country, thereby increasing trade turnover and promoting economic growth.

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The authors declare that there are no conflicts of interest present.