THEORETICAL CONCEPTS OF CONSUMER BEHAVIOR IN TOURISM
Abstract
Purpose – the main purpose and conclusion of the research paper, theoretical conceptual models of consumer behavior in tourism, proposed by various Western authors and researchers, are systematized and identified.
Three key factors of external influence on consumer behavior that are currently being actively discussed by the authors and the main trends in the study of consumer behavior are indicated.
Methodology – content analysis. Articles on the topic of research on consumer behavior in the field of tourism were reviewed in specialized international journals. The journals entitled, “Consumer behavior in tourism”, “Journal of Travel Research”, “Tourism Management”, “Journal of Marketing Research”, “Annals of Tourism Research”, “Journal of Consumer Research "," Journal of Marketing " are included in international databases.
The originality of the work - a modern overview of the key conceptual approaches used to understand consumer behavior in the field of tourism and future research program in tourism, based on an analysis of various modern studies are provided.
Findings – main focus and findings of the article is the theoretical approaches of various authors-researchers are systematized according to nine main concepts concerning consumer behavior, three key factors of external influence on consumer behavior and there are several trends in the study of consumer behavior in tourism are considered.
About the Author
A. Abdunurova
Almaty Management University
Kazakhstan
Kazakhstan
Assem Abdunurova, MSc, PhD doctorate
Almaty
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Review
For citations:
Abdunurova A. THEORETICAL CONCEPTS OF CONSUMER BEHAVIOR IN TOURISM. Central Asian Economic Review. 2019;(4):180-192. (In Russ.)
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