caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-140Research ArticleПРЕДПРИНИМАТЕЛЬСТВО И ТУРИЗМBUSINESS AND TOURISMТЕОРЕТИЧЕСКИЕ КОНЦЕПЦИИ ПОВЕДЕНИЯ ПОТРЕБИТЕЛЕЙ В ТУРИЗМЕTHEORETICAL CONCEPTS OF CONSUMER BEHAVIOR IN TOURISMАбдунуроваА. А.AbdunurovaA.

м.э.н., PhD докторант

Алматы

Assem Abdunurova, MSc, PhD doctorate

Almaty

УО “Алматы Менеджмент Университет”КазахстанAlmaty Management UniversityKazakhstan20192808201904180192Copyright © Абдунурова А.А., 20192019Абдунурова А.А.Abdunurova A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/140

Цель исследования – в данной работе систематизированы и скомпонованы теоретические концептуальные модели поведения потребителей в туризме, предложенные различными западными авторами-исследователями и определены три ключевых факторов внешнего воздействия на поведение потребителей, которые активно обсуждаются авторами в настоящее время. Обозначены тренды в исследовании поведения потребителей.Методология исследования – контент анализ, обзор статей в специализированных международных журналах, таких как, «Consumer behavior in tourism», «Journal of Travel Research», «Tourism Management», «Journal of Marketing Research», «Annals of Tourism Research», «Journal of Consumer Research», «Journal of Marketing» по теме исследования поведения потребителей в сфере туризма, входящие в международные базы данных.Оригинальность работы – 1) современный обзор ключевых концептуальных подходов, используемых для понимания поведения потребителей в области туризма. 2) будущая программа исследований в сфере туризма, основанная на анализе различных современных исследований.Результаты исследования – систематизированы теоретические подходы разных авторов-исследователей по девяти основным концепциям, касающиеся поведения потребителей и обозначены несколько трендовых направлений в исследовании поведения потребителей в туризме.

Purpose – the main purpose and conclusion of the research paper, theoretical conceptual models of consumer behavior in tourism, proposed by various Western authors and researchers, are systematized and identified.Three key factors of external influence on consumer behavior that are currently being actively discussed by the authors and the main trends in the study of consumer behavior are indicated.Methodology – content analysis. Articles on the topic of research on consumer behavior in the field of tourism were reviewed in specialized international journals. The journals entitled, “Consumer behavior in tourism”, “Journal of Travel Research”, “Tourism Management”, “Journal of Marketing Research”, “Annals of Tourism Research”, “Journal of Consumer Research "," Journal of Marketing " are included in international databases.The originality of the work - a modern overview of the key conceptual approaches used to understand consumer behavior in the field of tourism and future research program in tourism, based on an analysis of various modern studies are provided.Findings – main focus and findings of the article is the theoretical approaches of various authors-researchers are systematized according to nine main concepts concerning consumer behavior, three key factors of external influence on consumer behavior and there are several trends in the study of consumer behavior in tourism are considered.

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The authors declare that there are no conflicts of interest present.