The role of green marketing strategy in the sustainability of organic agriculture

The purpose of the study is to determine whether Green marketing can be a useful strategy to support the development of organic agriculture in Kazakhstan in order to be competitive with highly developed countries.

Methodology. Taking into account research data on the evolution and modern features of organic agricultural land in Kazakhstan, such research methods as synthesis, comparison and statistical analysis are used.

Originality / value of the study – in the sustainability of organic agriculture, the green marketing strategy is relevant because it has a significant impact on the development of Agriculture. This study is aimed at studying green marketing in the organic agricultural market of Kazakhstan, depending on the level.

Research results. The study identified important findings to support and empower green marketing strategies in organic agriculture. These results contribute to understanding the existing problems in the field of organic agriculture and provide recommendations for their solution.

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