caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2024-1-55-63caer-1095Research ArticleНАЦИОНАЛЬНАЯ ЭКОНОМИКА: ВЕКТОРЫ РАЗВИТИЯNATIONAL ECONOMY: DEVELOPMENT VECTORSРоль стратегии зеленого маркетинга в устойчивости органического сельского хозяйстваThe role of green marketing strategy in the sustainability of organic agriculturehttps://orcid.org/0009-0004-2725-7137БолатбекБ. Б.BolatbekB. B.

Алматы.

Almaty.

botagoz.bolatbekkyzy@gmail.comhttps://orcid.org/0000-0001-9733-8398СатбаеваГ. С.SatbayevaG. S.

Алматы.

Almaty.

gulbarshyn.satbaeva@narxoz.kzДуйсебаеваА. М.DuisebayevaA. M.

Алматы.

0000-0002-7296-6877

Almaty.

aizhan.duisebaeva@narxoz.kzУниверситет НархозКазахстанNarxoz UniversityKazakhstan202408062024015563Copyright © Болатбек Б.Б., Сатбаева Г.С., Дуйсебаева А.М., 20242024Болатбек Б.Б., Сатбаева Г.С., Дуйсебаева А.М.Bolatbek B.B., Satbayeva G.S., Duisebayeva A.M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/1095

Цель исследования – определить, может ли зеленый маркетинг быть полезной стратегией для поддержки развития органического сельского хозяйства Казахстана с целью повышения конкурентоспособности с высокоразвитыми странами.

Методология

Методология. С учетом данных исследований об эволюции и современных особенностях земель органического сельского хозяйства Казахстана используются такие методы исследования, как синтез, сравнение и статистический анализ.

Оригинальность / ценность исследования заключается в том, что в устойчивости органического сельского хозяйства актуальна стратегия зеленого маркетинга, поскольку она оказывает значительное влияние на развитие сельского хозяйства. Данное исследование направлено на изучение зеленого маркетинга на рынке органического сельского хозяйства Казахстана в зависимости от его уровня.

Результаты исследования

Результаты исследования. Исследование выявило важные выводы для поддержки и расширения возможностей стратегии зеленого маркетинга в органическом сельском хозяйстве. Эти результаты способствуют пониманию стоящих проблем в области органического сельского хозяйства и дают рекомендации по их решению.

The purpose of the study is to determine whether Green marketing can be a useful strategy to support the development of organic agriculture in Kazakhstan in order to be competitive with highly developed countries.

Methodology

Methodology. Taking into account research data on the evolution and modern features of organic agricultural land in Kazakhstan, such research methods as synthesis, comparison and statistical analysis are used.

Originality / value of the study – in the sustainability of organic agriculture, the green marketing strategy is relevant because it has a significant impact on the development of Agriculture. This study is aimed at studying green marketing in the organic agricultural market of Kazakhstan, depending on the level.

Research results

Research results. The study identified important findings to support and empower green marketing strategies in organic agriculture. These results contribute to understanding the existing problems in the field of organic agriculture and provide recommendations for their solution.

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The authors declare that there are no conflicts of interest present.