NEW FINANCIAL TECHNOLOGIES IN THE KAZAKHSTAN MARKET: OPPORTUNITIES AND EXPECTATIONS

Purpose of research. to identify the reasons for the rapid development of financial technologies in modern conditions of the Republic of Kazakhstan and show the most promising innovative products in the modern financial market.
Research methodology. The author used the historical-logical method, the visualization method, statistical and formal-logical methods.
Originality /value of research. The article describes key financial technologies, basic financial products and services. The author also presented financial technologies as a certain type of access to various financial instruments, the classification of which is visually presented. The analysis of the distribution of investments in the fintech industry in 2018-2019 is carried out depending on the sphere of activity of companies in the Republic of Kazakhstan.
Research results. During the study, the author revealed big data as the most popular financial technology and blockchain technology as the least popular financial technology on the Kazakhstan market.
Findings. Emphasis is placed on the importance for Kazakhstan of investing in innovative financial projects, the essence of such a desire to develop this sphere is revealed.

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