OF MODELING TOOLS FOR FORECASTING DEMAND IN INTELLECTUAL PROPERTY

The purpose of research is to reveal the essence of the quantitative assessment of demand for intellectual property used in world practice to assess the level of intellectual and innovative activity.
Methodology – The factor model of demand assessment for Kazakhstan was calculated, the analysis of which showed that the market for intellectual property is in an unbalanced state. It is argued that the development of the market for intellectual property can be significantly affected by large-scale digitalization processes.
Originality / value of the research: Article discusses the increasing role of the factor of intellectual property in the development of economies of countries and regions. It is shown on the basis of what methods and models were calculated, the degree of use of intellectual potential for cross-country comparisons.
Comparison of such economic categories as supply and demand is analyzed.
Problem of improving methodological approaches to the analysis and forecasting of demand for intellectual property and the need for such studies to improve the methodological base based on model tools has been identified.
Findings – In general, the lack of a systematic approach to management cannot but lead to processes of increasing “blurring” of the goals and objectives of diversification, not to mention the tools and mechanisms for pursuing a balanced industrial policy. Digitalization processes in all spheres of society are an important factor in accelerating the processes of formation and development of a balanced market for intellectual property.

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