MARKETING IN THE DEVELOPMENT OF THE CREATIVE ECONOMY
https://doi.org/10.52821/2789-4401-2022-6-40-51
Abstract
The purpose of the study – to reveal the economic essence and features of the development of the creative economy in the world and Kazakhstan practice, and to suggest areas for supporting the creative sector in Kazakhstan.
Methodology – the desk method, the statistical method of economic research, institutional analysis, comparative analysis, and generalization were used in the scientific work.
Originality / value of the research – the relationship between the creative economy and innovation, marketing, innovation economy and knowledge economy is revealed; and also studied foreign experience in the development of a creative economy in the context of its borrowing by Kazakhstan.
The results of the study – the concept of “creative economy” was clarified / deepened, and the author's approach to the development of the creative sector in Kazakhstan was proposed
About the Authors
G. Niyetalina
Turan University
Kazakhstan
Kazakhstan
Almaty
Zh. Dyussembekova
Narxoz University
Kazakhstan
Kazakhstan
Almaty
D. Razakova
Turan University
Kazakhstan
Kazakhstan
Almaty
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Review
For citations:
Niyetalina G., Dyussembekova Zh., Razakova D. MARKETING IN THE DEVELOPMENT OF THE CREATIVE ECONOMY. Central Asian Economic Review. 2022;(6):40-51. (In Russ.) https://doi.org/10.52821/2789-4401-2022-6-40-51
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