MARKETING ANALYSIS OF THE POPULATION'S SATISFACTION WITH THE URBAN LIFESTYLE IN THE CONDITIONS OF THE PANDEMIC AND THE POST-PANDEMIC PERIOD

Purpose of the research – assessment of qualitative indicators of ongoing changes in the lifestyle of the urban population, their satisfaction and features of consumer behavior in the context of the global COVID-19 pandemic and the post-pandemic period.  

Methodology – studied secondary information using methods of generalization, comparative analysis; a survey was conducted based on the developed questionnaire (via Google Forms), a statistical assessment of the main parameters of the matrix analysis of the satisfaction of citizens was performed (based on SPSS Statistics).  

Originality / value – the results of the study allow the marketing department of city government bodies to make strategic decisions to improve the main marketing attributes of recreation places of citizens.  

Findings – actual indicators of the quality of life were identifi ed, trends in the behavior of citizens in a pandemic were analyzed, the sequence for implementing a multi-attribute choice in the consumer behavior of citizens was determined. 

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