НАЦИОНАЛЬНАЯ КУЛЬТУРА И ПРЕДПРИНИМАТЕЛЬСТВО: ОПЫТ КАЗАХСТАНА И КИТАЯ

Благодаря своему благоприятному деловому климату и продуктивным двусторонним отношениям с Китаем, Казахстан привлекает все большее количество китайских предпринимателей. В связи с чем перед китайскими руководителями возникают проблемы кросс-культурного менеджмента и необходимость поиска их решения.
Цель исследования. Состоит в том, чтобы выявить сходства и различия между казахской и китайской культурами, а также дать рекомендации по совершенствованию управленческой практики в случаях расхождения двух культур.
Методология. Нами построена интегративная основа национальной культуры и проведен сравнительный анализ с аналитическим подходом.
Оригинальность / ценность исследования. Нами проделана попытка заполнить существующий пробел исследования рассматриваемой проблемы, поскольку имеется очень мало работ по сравнительному изучению двух культур. Была создана оригинальная интегративная модель посредством аналитического метода. Результаты исследования позволяют менеджерам, работающих в этих двух культурах, ориентироваться в кросс-культурной среде, в особенности китайских менеджеров в Казахстане.
В результате исследования – выявлены сходства двух культур в иерархии, коллективизме, гармонии, полихронизме, партикуляризме, диффузности и человеческой природе. Различия в основном обнаруживаются в физическом пространственном измерении и нейтрально-аффективном измерении, и отражаются в других аспектах избегания неопределенности, гендерного эгалитаризма, долгосрочной ориентации, мужественности, напористости и пунктуальности.

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