Advantages and challenges of doing business in Kazakhstan in a digital economy

The purpose of the research is to evaluate the advantages and identify problems of digital economy development in Kazakhstan.

Methodology. The methodological basis of the article is the study of official information from open sources of state and other bodies, the current legislation of the Republic of Kazakhstan, scientific articles and the experience of foreign countries.

Originality / value. We track events related to business strategy, competition, new marketing and customer service opportunities, the emergence of new sources of profit and competitive factors.

Findings. The significance of the digital segment of the economy in the activities of modern companies is determined. The positive effects of economic development from the mass introduction of digital technologies are outlined.

Conclusions. The study showed that total digitalization and introduction of information and communication technologies is a natural and natural process, and, therefore, inevitable.

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