Theoretical and practical basics of project management in internet-commerce
Abstract
Purpose – The main objective of the research is to study the theoretical foundations of project management in Internet commerce and build an economic model for managing the transformation of the traditional form of conducting business activity of a trading enterprise into an electronic one. According to the purpose, the following tasks were set and solved in the work: the study of the theoretical foundations of electronic commerce as a new form of conducting business activity on the Internet; a study of the state of electronic commerce and the factors that determine its development.
Methodology – In the work were used general scientific methods of observation, analysis, synthesis, comparison, induction, deduction. During the research, was used a complex of general scientific methods of cognitive activity, observation and comparison, including system-structural, logical and other methods of research.
Originality / value – it all depends on the development and development of the electronic commerce market, as well as the increased use of project management in Internet commerce.
Findings – the use and implementation of the methodology of project management in Internet commerce is promising and relevant, the theoretical and practical foundations described by the author can be used by enterprises and individuals engaged in electronic commerce, as well as in the management of Internet projects of other kinds. A feature of the theoretical significance of the article is that the author proposed a classification of Internet projects. This classification will allow the most accurate positioning of the project in Internet commerce and on this basis to develop effective methods for its organization and management.
About the Authors
B. B. BekmurzayevKazakhstan
Berik Bekmurzayev, PhD student
Almaty
M. U. Spanov
Russian Federation
Magbat Spanov, Doctor of Economic Sciences, Professor
Almaty
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Review
For citations:
Bekmurzayev B.B., Spanov M.U. Theoretical and practical basics of project management in internet-commerce. Central Asian Economic Review. 2018;(1):72-82. (In Russ.)