STRUCTURE AND EVALUATION OF INNOVATIVE POTENTIAL OF SMALL BUSINESS’ SUBJECTS
Abstract
Purpose – to study the existing approaches to assessing the innovative potential of small businesses Methodology – the method of marketing analysis, the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.
Originality/value – based on theoretical approaches to the evaluation of innovative potential, the collection of necessary statistical data for its implementation and the evolutionary theory of factors of production, the authors identified the main groups of factors affecting the innovative potential of small business entities in the Republic of Kazakhstan. Empirical analysis using the PSPP package has allowed to develop a model for assessing the innovative potential of small enterprises. The results of the research can be used in making rational decisions that will effectively manage the innovative activity of the enterprise.
Conclusions - the author developed a model for assessing the impact of factors on the innovative potential of small businesses, which allows integrating the results of innovation activities of enterprises and existing conditions for its development both at the macro level and at the sectoral level.
About the Authors
Zh. B. Rakhmetulina
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences, Associate professor
Astana
B. Slanbekova
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
graduate student
Astana
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Review
For citations:
Rakhmetulina Zh.B., Slanbekova B. STRUCTURE AND EVALUATION OF INNOVATIVE POTENTIAL OF SMALL BUSINESS’ SUBJECTS. Central Asian Economic Review. 2018;(4):94-102. (In Russ.)
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