THE PRINCIPLE OF CONTINUITY AND ITS INFLUENCE ON THE ESTIMATION OF THE MEASURES COST

The purposes of the study are to analyze the impact of valuation of financial statements elements, identify the positive and negative aspects of the current approach to the valuation of assets and liabilities, show the consequences of the principle of a permanent enterprise in a market economy.
Methodology. The research was conducted on the basis of an abstract-logical approach. The methodological basis is a system analysis.
Originality / value of research. The article takes into account the existing approach to the valuation of assets and liabilities in the accounting and financial reporting system. The author defines the impact of capitalization of expenses in current assets on the indicators of valuation.
Findings. The choice of certain concepts also depends on the users' goals. If the user intends to achieve pragmatic goals, then the property valuation is based on an economic approach. If the user is pursuing semantic goals, it is recommended to apply the legal concept of evaluation. The accounting concept of valuation corresponds to the syntactic whole of reporting and allows for the cost measurement of a reliable financial result of an enterprise.

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