DEVELOPING INTERNATIONAL BUSINESS STRATEGIC APPROACHES FOR AGRICULTURAL SECTOR IN MYANMAR
Abstract
Purpose – this paper is devoted to disclosing international business strategic approaches to develop the agricultural sector in Myanmar as a highly potential market of South-East Asia.
Methodology – the research methodology of this paper is based on conducting the comparative analysis of existing patterns of macroeconomic development, political and social issues in the context of the agricultural industry in Myanmar. It is also implemented PESTEL, SWOT, risk management analysis, systematic vision, causes and consequences analysis, and expert assessment.
Originality/Value – Myanmar, previously known as Burma, is the second-largest country in South East Asia with a strategic geographic location bordering India, China, Thailand, Laos and Bangladesh having many contemporary attractive competitive advantages for international business development. The given research is studied the agricultural industry in the context of analysis of leading agricultural operating both in Myanmar and ASEAN community. Thus, this article presents the most contemporary analytical review of this current international business situation of the agricultural sector in Myanmar based on the most contemporary data.
Findings – in the given research it has been studied the current issues of international business strategic approaches for the agricultural sector in Myanmar. It is carried out risk identification, risk assessment and risk management analysis detecting significant business development environmental factors for the Myanmar agricultural sector. Based on risk management methods, it is suggested possible risk management and control strategies. Moreover, it has been considered the further recommendations for strategic development of the agricultural business in Myanmar.
About the Authors
I. V. Onyusheva
Turan University
Kazakhstan
Kazakhstan
PhD, Associate Professor, Professor of RAM, RANH
Almaty
San San Su
Stamford International University, Strategy First Institute
Myanmar
Myanmar
MBA
Yangon
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Review
For citations:
Onyusheva I.V., Su S.S. DEVELOPING INTERNATIONAL BUSINESS STRATEGIC APPROACHES FOR AGRICULTURAL SECTOR IN MYANMAR. Central Asian Economic Review. 2018;(5-6):221-230.
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