<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">caer</journal-id><journal-title-group><journal-title xml:lang="ru">Central Asian Economic Review</journal-title><trans-title-group xml:lang="en"><trans-title>Central Asian Economic Review</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2789-4398</issn><issn pub-type="epub">2789-4401</issn><publisher><publisher-name>Университет Нархоз</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">caer-218</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА УСТОЙЧИВОГО РАЗВИТИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THE ECONOMY OF SUSTAINABLE DEVELOPMENT</subject></subj-group></article-categories><title-group><article-title>DEVELOPING INTERNATIONAL BUSINESS STRATEGIC APPROACHES FOR AGRICULTURAL SECTOR IN MYANMAR</article-title><trans-title-group xml:lang="en"><trans-title>DEVELOPING INTERNATIONAL BUSINESS STRATEGIC APPROACHES FOR AGRICULTURAL SECTOR IN MYANMAR</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Onyusheva</surname><given-names>I. V.</given-names></name><name name-style="western" xml:lang="en"><surname>Onyusheva</surname><given-names>I. V.</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD, Associate Professor, Professor of RAM, RANH</p><p>Almaty</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Su</surname><given-names>San San</given-names></name><name name-style="western" xml:lang="en"><surname>Su</surname><given-names>San San</given-names></name></name-alternatives><bio xml:lang="en"><p>MBA</p><p>Yangon</p></bio><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="en">Turan University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="en">Stamford International University, Strategy First Institute<country>Myanmar</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>28</day><month>10</month><year>2018</year></pub-date><volume>0</volume><issue>5-6</issue><fpage>221</fpage><lpage>230</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Onyusheva I.V., Su S.S., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Onyusheva I.V., Su S.S.</copyright-holder><copyright-holder xml:lang="en">Onyusheva I.V., Su S.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://caer.narxoz.kz/jour/article/view/218">https://caer.narxoz.kz/jour/article/view/218</self-uri><abstract><p>Данная статья посвящена разработке стратегических подходов международного бизнеса с целью развития агропромышленного сектора в Мьянме как высокопотенциального рынка Юго-Восточной Азии. Методология исследования статьи основана на проведении сравнительного анализа существующих моделей макроэкономического развития, политических и социальных вопросов в контексте сельскохозяйственной промышленности в Мьянме. Помимо, в работе применены PESTEL, SWOT, методы управления рисками, системный и причинно-следственный анализы, экспертная оценка. Проведены идентификация и оценка рисков, а также анализ управления рисками. Выявлены значимые факторы развития деловой среды для сельскохозяйственного сектора Мьянмы. На основе методов управления рисками предложены стратегии управления рисками и контроля. Более того, рассмотрены дальнейшие рекомендации по стратегическому развитию агропромышленного бизнеса в Мьянме.</p></abstract><trans-abstract xml:lang="en"><p>Purpose – this paper is devoted to disclosing international business strategic approaches to develop the agricultural sector in Myanmar as a highly potential market of South-East Asia.Methodology – the research methodology of this paper is based on conducting the comparative analysis of existing patterns of macroeconomic development, political and social issues in the context of the agricultural industry in Myanmar. It is also implemented PESTEL, SWOT, risk management analysis, systematic vision, causes and consequences analysis, and expert assessment.Originality/Value – Myanmar, previously known as Burma, is the second-largest country in South East Asia with a strategic geographic location bordering India, China, Thailand, Laos and Bangladesh having many contemporary attractive competitive advantages for international business development. The given research is studied the agricultural industry in the context of analysis of leading agricultural operating both in Myanmar and ASEAN community. Thus, this article presents the most contemporary analytical review of this current international business situation of the agricultural sector in Myanmar based on the most contemporary data.Findings – in the given research it has been studied the current issues of international business strategic approaches for the agricultural sector in Myanmar. It is carried out risk identification, risk assessment and risk management analysis detecting significant business development environmental factors for the Myanmar agricultural sector. Based on risk management methods, it is suggested possible risk management and control strategies. Moreover, it has been considered the further recommendations for strategic development of the agricultural business in Myanmar.</p></trans-abstract><kwd-group xml:lang="en"><kwd>International business</kwd><kwd>strategy</kwd><kwd>development</kwd><kwd>agriculture</kwd><kwd>generalized system of preferences (GSP)</kwd><kwd>Myanmar</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Schmitter, P. (1970). A Revised Theory of Regional Integration. International Organization, 24(4), p. 836-868.</mixed-citation><mixed-citation xml:lang="en">Schmitter, P. (1970). A Revised Theory of Regional Integration. International Organization, 24(4), p. 836-868.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Kim M.H. (2014) Integration Theory and ASEAN Integration. Pacific Focus, 29, p. 374-394.</mixed-citation><mixed-citation xml:lang="en">Kim M.H. (2014) Integration Theory and ASEAN Integration. Pacific Focus, 29, p. 374-394.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Plummer, M. (2013). The ASEAN Economic Community and the European Experience, ADB Working Paper Series on Regional Economic Integration Asian Development Bank, No.1, p. 65-68.</mixed-citation><mixed-citation xml:lang="en">Plummer, M. (2013). The ASEAN Economic Community and the European Experience, ADB Working Paper Series on Regional Economic Integration Asian Development Bank, No.1, p. 65-68.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Severino R. (2011) Politics of Association of Southeast Asian Nations Economic Cooperation. Asian Economic Policy Review, available at: http://www.hssjournal.org (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Severino R. (2011) Politics of Association of Southeast Asian Nations Economic Cooperation. Asian Economic Policy Review, available at: http://www.hssjournal.org (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Sundararajan J.A. (2014) Regional Integration of Capital Markets in ASEAN: Recent Developments, Issues, and Strategies. Global Journal of Emerging Market Economies, available at: http://journals.sagepub.com.ejournal.mahidol.ac.th/doi/pdf (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Sundararajan J.A. (2014) Regional Integration of Capital Markets in ASEAN: Recent Developments, Issues, and Strategies. Global Journal of Emerging Market Economies, available at: http://journals.sagepub.com.ejournal.mahidol.ac.th/doi/pdf (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Ito T., Kojima A., Mckenzie C. and Urata S. (2015) ASEAN Economy: Diversity, Disparities, and Dynamics: Editors’ Overview. Asian Economic Policy Review, 6(1), p.1-21.</mixed-citation><mixed-citation xml:lang="en">Ito T., Kojima A., Mckenzie C. and Urata S. (2015) ASEAN Economy: Diversity, Disparities, and Dynamics: Editors’ Overview. Asian Economic Policy Review, 6(1), p.1-21.</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Tay S.S., Tijaja J.P. (2017) Global Megatrends: Implications for the ASEAN Economic Community. Singapore Institute of International Affairs, available at: http://asean.org/storage/2017/09/Global-MegatrendsImplications-for-the-AEC_FULL.pdf (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Tay S.S., Tijaja J.P. (2017) Global Megatrends: Implications for the ASEAN Economic Community. Singapore Institute of International Affairs, available at: http://asean.org/storage/2017/09/Global-MegatrendsImplications-for-the-AEC_FULL.pdf (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Siswanto J., Adityo A. (2017) ASEAN’s pathway to engage the world. East Asia Forum, available at: http://www.eastasiaforum.org/2017/06/03/aseans-pathway-to-engage-the-world/ (Accessed: 22.09.2018).</mixed-citation><mixed-citation xml:lang="en">Siswanto J., Adityo A. (2017) ASEAN’s pathway to engage the world. East Asia Forum, available at: http://www.eastasiaforum.org/2017/06/03/aseans-pathway-to-engage-the-world/ (Accessed: 22.09.2018).</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Roy S.K., Mutum D.S., Nguyen B. (2017) Services Marketing Cases in Emerging Markets: An Asian Perspective. Switzerland: Springer International Publishing, 184 p. ISBN 978-3-319- 32968-0.</mixed-citation><mixed-citation xml:lang="en">Roy S.K., Mutum D.S., Nguyen B. (2017) Services Marketing Cases in Emerging Markets: An Asian Perspective. Switzerland: Springer International Publishing, 184 p. ISBN 978-3-319- 32968-0.</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">Ramree, M. Agriculture Sector Development. Myanmar Insider. [Electronic source]. – 2017. - URL: http://www.myanmarinsider.com/agriculture-sector-development/ (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Ramree, M. Agriculture Sector Development. Myanmar Insider. [Electronic source]. – 2017. - URL: http://www.myanmarinsider.com/agriculture-sector-development/ (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit11"><label>11</label><citation-alternatives><mixed-citation xml:lang="ru">Aiman, U. (2017) Agriculture [Electronic source]. – URL: https://www.export.gov/article?id=BurmaAgriculture (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Aiman, U. (2017) Agriculture [Electronic source]. – URL: https://www.export.gov/article?id=BurmaAgriculture (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit12"><label>12</label><citation-alternatives><mixed-citation xml:lang="ru">Win, S. P. (2017) Struggle in the agriculture sector. Myanmar Times [Electronic source]. – URL: https://www.mmtimes.com/news/struggle-agriculture-sector.html (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Win, S. P. (2017) Struggle in the agriculture sector. Myanmar Times [Electronic source]. – URL: https://www.mmtimes.com/news/struggle-agriculture-sector.html (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit13"><label>13</label><citation-alternatives><mixed-citation xml:lang="ru">Chau, T. (2017) Investor-friendly environment and human capital essential for Myanmar’s success. Myanmar Times. [Electronic source]. - URL: https://www.mmtimes.com/business/26259-investor-friendlyenvironment-and-human-capital-essential-for-myanmar-s-success-in-the-belt-and-road-initiative.html (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Chau, T. (2017) Investor-friendly environment and human capital essential for Myanmar’s success. Myanmar Times. [Electronic source]. - URL: https://www.mmtimes.com/business/26259-investor-friendlyenvironment-and-human-capital-essential-for-myanmar-s-success-in-the-belt-and-road-initiative.html (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit14"><label>14</label><citation-alternatives><mixed-citation xml:lang="ru">Growth Rate: WB Estimated Myanmar’s Economic Growth Rate At 7 Per Cent. Myanmar National [Electronic source]. – 2018. – URL: http://www.myanmarinternational.com/news/growth-rate-wb-estimatedmyanmar%E2%80%99s-economic-growth-rate-7-cent (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Growth Rate: WB Estimated Myanmar’s Economic Growth Rate At 7 Per Cent. Myanmar National [Electronic source]. – 2018. – URL: http://www.myanmarinternational.com/news/growth-rate-wb-estimatedmyanmar%E2%80%99s-economic-growth-rate-7-cent (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit15"><label>15</label><citation-alternatives><mixed-citation xml:lang="ru">Official Website of Ministry of Commerce of Myanmar. [Electronic source]. – 2017. – URL: www.commerce.gov.mm (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Official Website of Ministry of Commerce of Myanmar. [Electronic source]. – 2017. – URL: www.commerce.gov.mm (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit16"><label>16</label><citation-alternatives><mixed-citation xml:lang="ru">Thu, S. An Overview of Trade Preferences granted to Myanmar. Ministry of Commerce. [Electronic source]. – 2017. – URL: https://www.myanmartradeportal.gov.mm/kcfinder/upload/files/An%20Overview%20of%20Trade%20Preferences%20Granted%20to%20Myanmar.pdf (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Thu, S. An Overview of Trade Preferences granted to Myanmar. Ministry of Commerce. [Electronic source]. – 2017. – URL: https://www.myanmartradeportal.gov.mm/kcfinder/upload/files/An%20Overview%20of%20Trade%20Preferences%20Granted%20to%20Myanmar.pdf (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit17"><label>17</label><citation-alternatives><mixed-citation xml:lang="ru">Brasor, P. The sticky subject of Japan's rice protection. The Japan Times News. [Electronic source]. – 2011. - URL: https://www.japantimes.co.jp/news/2011/02/20/national/media-national/the-sticky-subject-ofjapans-rice-protection/ (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Brasor, P. The sticky subject of Japan's rice protection. The Japan Times News. [Electronic source]. – 2011. - URL: https://www.japantimes.co.jp/news/2011/02/20/national/media-national/the-sticky-subject-ofjapans-rice-protection/ (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit18"><label>18</label><citation-alternatives><mixed-citation xml:lang="ru">Directorate of Investment and Company Administration of Myanmar. Total Number of Companies. [Electronic source]. – 2017. – URL: https://www.dica.gov.mm/en/total-number-companies (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Directorate of Investment and Company Administration of Myanmar. Total Number of Companies. [Electronic source]. – 2017. – URL: https://www.dica.gov.mm/en/total-number-companies (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit19"><label>19</label><citation-alternatives><mixed-citation xml:lang="ru">Coleman, R. Where Did Japan’s Imported Rice Go? Tokyo Review. [Electronic source]. – 2017. – URL: http://www.tokyoreview.net/2017/07/where-did-japans-imported-rice-go/ (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Coleman, R. Where Did Japan’s Imported Rice Go? Tokyo Review. [Electronic source]. – 2017. – URL: http://www.tokyoreview.net/2017/07/where-did-japans-imported-rice-go/ (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit20"><label>20</label><citation-alternatives><mixed-citation xml:lang="ru">Official Website of Japan International Cooperation Agency (JICA). Signing of Japanese ODA Loan Agreement with Myanmar: Comprehensive support for socioeconomic development [Electronic source]. – 2018. – URL: https://www.jica.go.jp/english/news/press/2017/180329_02.html (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Official Website of Japan International Cooperation Agency (JICA). Signing of Japanese ODA Loan Agreement with Myanmar: Comprehensive support for socioeconomic development [Electronic source]. – 2018. – URL: https://www.jica.go.jp/english/news/press/2017/180329_02.html (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit21"><label>21</label><citation-alternatives><mixed-citation xml:lang="ru">Official Website of UK Global Database. ‘Gohan’ Company Limited Portfolio [Electronic source]. – 2018. – URL: https://uk.globaldatabase.com/company/’Gohan’-company-limited (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Official Website of UK Global Database. ‘Gohan’ Company Limited Portfolio [Electronic source]. – 2018. – URL: https://uk.globaldatabase.com/company/’Gohan’-company-limited (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit22"><label>22</label><citation-alternatives><mixed-citation xml:lang="ru">Official Website of Ministry of Foreign Affairs of Japan. Agreement Between The Government of Japan and the Government of the Republic Of The Union Of Myanmar. [Electronic source]. – 2013. – URL: www.mofa.go.jp/mofaj/files/000022695.pdf (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">Official Website of Ministry of Foreign Affairs of Japan. Agreement Between The Government of Japan and the Government of the Republic Of The Union Of Myanmar. [Electronic source]. – 2013. – URL: www.mofa.go.jp/mofaj/files/000022695.pdf (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref><ref id="cit23"><label>23</label><citation-alternatives><mixed-citation xml:lang="ru">Irwin, D. A. (1996). Against the Tide An Intellectual History of Free Trade. New Jersey: Princeton University Press, pp. 46-68.</mixed-citation><mixed-citation xml:lang="en">Irwin, D. A. (1996). Against the Tide An Intellectual History of Free Trade. New Jersey: Princeton University Press, pp. 46-68.</mixed-citation></citation-alternatives></ref><ref id="cit24"><label>24</label><citation-alternatives><mixed-citation xml:lang="ru">Smith, A. (2001). The Wealth of Nations. Scotland: William Strahan, Thomas Cadell, pp. 188-192.</mixed-citation><mixed-citation xml:lang="en">Smith, A. (2001). The Wealth of Nations. Scotland: William Strahan, Thomas Cadell, pp. 188-192.</mixed-citation></citation-alternatives></ref><ref id="cit25"><label>25</label><citation-alternatives><mixed-citation xml:lang="ru">IRM's risk management standard. UK. Institute of Risk Management (IRM) [Electronic source]. – 2015. – URL: https://www.theirm.org/knowledge-and-resources/risk-management-standards/irms-risk-management-standard/ (Accessed: 22.09.2018)</mixed-citation><mixed-citation xml:lang="en">IRM's risk management standard. UK. Institute of Risk Management (IRM) [Electronic source]. – 2015. – URL: https://www.theirm.org/knowledge-and-resources/risk-management-standards/irms-risk-management-standard/ (Accessed: 22.09.2018)</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
