ANALYSIS OF FEATURES AND TYPES OF ECONOMIC STRATEGY, FACTORS OF BUSINESS DIVERSIFICATION

Abstract

Purpose – the article considers the theory of economic strategy, types and types of strategy, the possibility of diversifying a business under the influence of external and internal factors. The strategy is presented as a system of interrelated rules and techniques. With their help, achieved competitive advantage in the market. Therefore, the objectives of an economic strategy are, as a rule, increasing competitive advantages, making a profit and expanding (diversifying) a business.
Methodology – the influence of external and internal factors on the results of the strategy implementation is considered in the course of the analysis, the main methods of which are presented in this article.
Originality/value – in accordance with the goals set objectives of economic strategy. Depending on the goals and objectives, distinguish the main types of strategies. The article presents the most essential features of the classification of strategies and stages of its implementation. The author has developed the basic principles of evaluation and methods for monitoring the implementation of the strategy. And determined the dominant strategy of enterprise development in the context of globalization. Using various methods of analysis and diversification tools is aimed at finding and finding the optimal strategy for further business development. The strategy is presented as a system of interrelated rules and techniques. With their help, achieved competitive advantage in the market. Therefore, the objectives of an economic strategy are, as a rule, increasing competitive advantages, making a profit and expanding (diversifying) a business. In accordance with the goals set objectives of economic strategy. Depending on the goals and objectives, distinguish the main types of strategies. The article presents the most essential features of the classification of strategies and stages of its implementation. The author has developed the basic principles of evaluation and methods for monitoring the implementation of the strategy. And determined the dominant strategy of enterprise development in the context of globalization.
Findings – using various methods of analysis and diversification tools is aimed at finding and finding the optimal strategy for further business development. The presented strategy levels, strategy development stages show the importance of developing a strategy for an enterprise.