STRATEGIC PROGRAM OF INNOVATIVE DEVELOPMENT OF SMALL ENTERPRISE
Abstract
Purpose – to develop an algorithm for drawing up a strategic program for innovative development.
Methodology – general scientific methods are used: synthesis, analysis, comparison, generalization.
Originality/value – the article examines the types and principles of production, management and labor potential of small innovative enterprises. The measures for potential formation with regard to the strategic direction of potential development of an innovative small enterprise were considered. Research results could be useful for managers of small business enterprises when introducing innovations and for those who are engaged in research in the field of small business potential, innovation and strategic management.
Conclusions – it is necessary to form the potential of an innovative small enterprise, based on the strategic direction of its development.
About the Authors
Zh. B. Rakhmetulina
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences, Professor
Astana
A. K. Auelbekova
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences
Astana
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Review
For citations:
Rakhmetulina Zh.B., Auelbekova A.K. STRATEGIC PROGRAM OF INNOVATIVE DEVELOPMENT OF SMALL ENTERPRISE. Central Asian Economic Review. 2018;(5-6):155-162. (In Kazakh)
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