PREREQUISITES FOR HORSE RECREATIONAL BUSINESS DEVELOPMENT IN ALMATY CITY
Abstract
Purpose - to review data on enterprises that are fully or partially involved in equestrian tourism in Almaty and online reviews of their clients.
Methodology - the study was conducted using the comparative method. For comparison, 2 equestrian clubs in Almaty were selected. Evaluation of online reviews was carried out on a Likert scale.
Originality / value - this research is proposing foundation for exploratory research due to the lack of analytical data about equestrian enterprises involved in the tourism and recreation business.
Findings - the results of the study showed the underdevelopment of the leisure equestrian business in the city of Almaty, although there is potential, as citizens show an obvious interest in family holidays on weekends, ready to pay a high price with appropriate services.
About the Authors
A. N. Chuyeva
Narxoz University
Kazakhstan
Kazakhstan
Aliya N. Chuyeva, PhD Student
Almaty
S. R. Yessimzhanova
Narxoz University
Kazakhstan
Kazakhstan
Saira R. Yessimzhanova, Doctor of Economics, professor
Almaty
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Review
For citations:
Chuyeva A.N., Yessimzhanova S.R. PREREQUISITES FOR HORSE RECREATIONAL BUSINESS DEVELOPMENT IN ALMATY CITY. Central Asian Economic Review. 2019;(3):213-224. (In Russ.)
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