caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-160Research ArticleТУРИЗМ И ПРЕДПРИНИМАТЕЛЬСТВОТУРИЗМ ЖƏНЕ КƏСІПКЕРЛІКПРЕДПОСЫЛКИ РАЗВИТИЯ КОННОГО РЕКРЕАЦИОННОГО БИЗНЕСА г.АЛМАТЫPREREQUISITES FOR HORSE RECREATIONAL BUSINESS DEVELOPMENT IN ALMATY CITYЧуеваА. Н.ChuyevaA. N.

PhD докторант

Алматы

Aliya N. Chuyeva, PhD Student

Almaty

ЕсимжановаС. Р.YessimzhanovaS. R.

д.э.н., профессор

Алматы

Saira R. Yessimzhanova, Doctor of Economics, professor

Almaty

Университета НархозКазахстанNarxoz UniversityKazakhstanУниверситет НархозКазахстанNarxoz UniversityKazakhstan20192806201903213224Copyright © Чуева А.Н., Есимжанова С.Р., 20192019Чуева А.Н., Есимжанова С.Р.Chuyeva A.N., Yessimzhanova S.R.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/160

Цель исследования - обзор данных о предприятиях, вовлеченных полноценно или частично в сферу конного туризма по г. Алматы, и онлайн отзывов их клиентов.Методология - исследование было проведено с использованием сравнительно-сопоставительного метода. Для сравнения были выбраны 2 конных клуба по г. Алматы. Оценка онлайн отзывов была осуществлена по шкале Лайкерта.Оригинальность/ценность - исследование разведывательного характера, вследствие отсутствия аналитических данных о конных предприятиях, вовлеченных в туристско-рекреационный бизнес.Выводы - результаты исследования показали неразвитость досугового конного бизнеса в г. Алматы, хотя имеется потенциал, так как горожане проявляют согласно онлайн отзывам явный интерес к семейному отдыху в выходные дни, готовы заплатить высокую цену при соответствующем обслуживании.

Purpose - to review data on enterprises that are fully or partially involved in equestrian tourism in Almaty and online reviews of their clients.Methodology - the study was conducted using the comparative method. For comparison, 2 equestrian clubs in Almaty were selected. Evaluation of online reviews was carried out on a Likert scale.Originality / value - this research is proposing foundation for exploratory research due to the lack of analytical data about equestrian enterprises involved in the tourism and recreation business.Findings - the results of the study showed the underdevelopment of the leisure equestrian business in the city of Almaty, although there is potential, as citizens show an obvious interest in family holidays on weekends, ready to pay a high price with appropriate services.

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The authors declare that there are no conflicts of interest present.