COST APPROACH IN EVALUATION OF ENTERPRISE INNOVATION POTENTIAL
Abstract
Purpose – to explore existing approaches to evaluation the innovative potential of the enterprise
Methodology –the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.
Originality/value – a conceptual model of the system for determining, analyzing and evaluating the innovative potential has been proposed. The necessity of the cost approach to the evaluation of innovative potential as a growth potential was justified.
Due to the distance method, it is possible to calculate the growth potential, to evaluate the efficiency of the use of enterprise' resources. This allows to identify current areas for improving the business model, eliminate shortcomings and improve the efficiency of resource use, within the framework of dynamic management capabilities.
Conclusions – evaluation of innovative potential is a complex problem that does not have a unique solution based on the use of a variety of approaches and evaluation methods.
About the Authors
Zh. B. Rakhmetulina
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences, professor
Nur-Sultan
A. K. Auelbekova
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences
Nur-Sultan
References
1. Foroudi, P., Jin, Z., Suraksha, G., Melewar, T. and Foroudi, M. (2016), "The impact of innovation capability and customer experience on reputation and loyalty", Journal of Business Research, Vol.69 (11), рр. 4882–4889.
2. Hoq, M.Z., Ha, N.C. (2009). "Innovativeness: its antecedents and relationship to SME business performance", Proceedings of ANZMAC 2009 Conference, Australian & New Zealand.- Marketing Academy, Melbourne, Australia.
3. Saunila, M. and Ukko, J. (2014). Intangible aspects of innovation capability in SMEs: impacts of size and industry, Journal of Engineering and Technology Management, Vol.33, рр. 32.46.
4. Zawislak, P. (2012). "Innovation capability: from technology development to transaction capability", Journal of Technology Management & Innovation, Vol.7 (2), рр.14-26.
5. Aksenova A.P., Fokina O.M. (2008). "Metodika otsenki potentsiala predpriyatiya, realizuyuschego investitsionnyy proekt", Matematicheskie modeli i metody, Vol.1. (in Russian).
6. Babkin A.V., Novikov A.O. (2009). "Analiz podkhodov i metodov otsenki innovatsionnogo potentsiala predpriyatiya", St.PbPU Journal of Engineering Science and Technology. Vol.2(75). (in Russian).
7. Voronkova A.E., (2000). Strategicheskoe upravlenie kokurentosposobnym predpriyatiem: diagnostika i organizatsiya, Lugansk: Izd-vo Vostochno-ukrainskogo natsionalnogo universiteta. (in Russian).
8. Glazunova, V.V.,(2016)."Sovremennye problemy v otsenke innovatsionnogo potentsiala organizatsy", Internet-zhurnal "Naukovedeniye", Vol.8 (1). (In Russian)
9. Gorfinkel' V.YA. Ekonomika innovacij, Izdatel'stvo: Infra-M, Vuzovskij uchebnik,416р. (in Russian).
10. Ismailova, R., Yesmagulova, N., Japarova, K. (2016), "Assessment of innovations effectiveness in the manufacturing industry of Kazakhstan", Actual problems of economics, Vol.9 (183), рр. 54-59.
11. Katkalo V.S. (2003), "Mesto i rol resursnoy kontseptsii v razvitii teorii strategicheskogo upravleniya", Vestnik of Saint Petersburg University, Vol.3. (in Russian).
12. Kuzmina, O.Ye. (2012). "Vyyavleniye faktorov vliyaniya i pokazateli uslovy razvitiya deyatelnosti malykh predpriyaty dlya otsenki innovatsionnogo potentsiala", Innovatsionnaya deyatelnost, Saratov, Vol.3, рр. 33-37. (In Russian)
13. Korolev, V.I., Sekerin, V.D., Bank, S.V., Gorokhova, A.E., Arutyunyan, Y.I (2017). "Innovation potential of small-scale business: international experience", Revista Espacios, Vol.38(49).
14. Trifilova A.A. (2003). "Analiz innovatsionnogo potentsiala predpriyatiya", Innovations, Vol.6. (in Russian).
15. Yakovleva E.A., Kozlovskaya E.A., Boyko Yu.V. (2018) "Otsenka innovatsionnogo potentsiala predpriyatiya na osnove stoimostnogo podkhoda, Voprosy innovatsionnoy ekonomiki, Vol.8(2), рр.267-282. (in Russian).
Review
For citations:
Rakhmetulina Zh.B., Auelbekova A.K. COST APPROACH IN EVALUATION OF ENTERPRISE INNOVATION POTENTIAL. Central Asian Economic Review. 2019;(3):101-112. (In Kazakh)
Views:
274
Email this article 