caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-150Research ArticleЭКОНОМИКА ИННОВАЦИЙINNOVATION ECONOMICSКƏСІПОРЫННЫҢ ИННОВАЦИЯЛЫҚ ƏЛЕУЕТІН БАҒАЛАУДАҒЫ ҚҰНДЫҚ ТƏСІЛCOST APPROACH IN EVALUATION OF ENTERPRISE INNOVATION POTENTIALРахметулинаЖ. Б.RakhmetulinaZh. B.

Candidate of Economic Sciences, professor

Nur-Sultan

АуелбековаА. К.AuelbekovaA. K.

Candidate of Economic Sciences

Nur-Sultan

L.N. Gumilyov Eurasian National UniversityKazakhstan20192806201903101112Copyright © Рахметулина Ж.Б., Ауелбекова А.К., 20192019Рахметулина Ж.Б., Ауелбекова А.К.Rakhmetulina Z.B., Auelbekova A.K.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/150

В статье авторами рассмотрены особенности и недостатки различных подходов к оценке инновационного потенциала предприятия, подходы, методы и цели его оценки. На основе теоретических подходов предложена модель системы определения, анализа и оценки инновационного потенциала.

Purpose – to explore existing approaches to evaluation the innovative potential of the enterpriseMethodology –the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.Originality/value – a conceptual model of the system for determining, analyzing and evaluating the innovative potential has been proposed. The necessity of the cost approach to the evaluation of innovative potential as a growth potential was justified.Due to the distance method, it is possible to calculate the growth potential, to evaluate the efficiency of the use of enterprise' resources. This allows to identify current areas for improving the business model, eliminate shortcomings and improve the efficiency of resource use, within the framework of dynamic management capabilities.Conclusions – evaluation of innovative potential is a complex problem that does not have a unique solution based on the use of a variety of approaches and evaluation methods.

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The authors declare that there are no conflicts of interest present.