Evaluation of impact of the mega-event on socio-economic development of the host region: case study the 7th winter Asian games
Abstract
Purpose – The study is devoted to the analysis of existing approaches to evaluate the impact of hosting major sports events and the applicability for Kazakhstani practice, using the 7th Asian Winter Games-2011 as a case study.
Methodology – the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization.
Originality/value – This work indicates that the 7th Winter Asian Games in Astana-Almaty contributed to the positive impact on social and economic development not only of the city and the region, but also of the country. The results of the research can be used in making appropriate decisions, including monitoring the effectiveness of using budget funds and attracting private investments, during preparations for the mega-event.
Findings – There is a link between hosting the sports mega-events and the acceleration of the pace of development of cities and countries. However, in most cases, this positive effect is short- and medium-term and occurs mainly during the preparation and hosting of the Games.
A mega-event can enhance the reputation and image of the country, thereby increasing trade turnover and promoting economic growth.
About the Authors
Zh. B. Rakhmetulina
L.N. Gumilyov Eurasian National University
Kazakhstan
Kazakhstan
Candidate of Economic Sciences, Associate Professor
Astana
A. Rakhmetulina
University College London
United Kingdom
United Kingdom
МBA Student
London
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Review
For citations:
Rakhmetulina Zh.B., Rakhmetulina A. Evaluation of impact of the mega-event on socio-economic development of the host region: case study the 7th winter Asian games. Central Asian Economic Review. 2018;(2):102-114.
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