caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-12Research ArticleГЛОБАЛИЗАЦИЯ И КАЗАХСТАНGLOBALISATION AND KAZAKHSTANEvaluation of impact of the mega-event on socio-economic development of the host region: case study the 7th winter Asian gamesEvaluation of impact of the mega-event on socio-economic development of the host region: case study the 7th winter Asian gamesRakhmetulinaZh. B.RakhmetulinaZh. B.

Candidate of Economic Sciences, Associate Professor

Astana

RakhmetulinaA.RakhmetulinaA.

МBA Student

London

L.N. Gumilyov Eurasian National UniversityKazakhstanUniversity College LondonUnited Kingdom20182804201802102114Copyright © Rakhmetulina Z.B., Rakhmetulina A., 20182018Rakhmetulina Z.B., Rakhmetulina A.Rakhmetulina Z.B., Rakhmetulina A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/12

В статье рассмотрены методы по оценке влияния проведения мега-событий, крупных спортивных мероприятий на экономику принимающего региона на примере 7-х Азиатских зимних игр-2011. Азиада в Астане и Алматы способствовала положительному влиянию на социально-экономическое развитие не только города и региона, но и страны. Результаты исследования могут быть использованы при принятии соответствующих решений, включая мониторинг эффективности использования бюджетных средств и привлечение частных инвестиций во время подготовки к мега-мероприятию.

Purpose – The study is devoted to the analysis of existing approaches to evaluate the impact of hosting major sports events and the applicability for Kazakhstani practice, using the 7th Asian Winter Games-2011 as a case study. Methodology – the graphic method, as well as general scientific methods are used: synthesis, analysis, comparison, generalization. Originality/value – This work indicates that the 7th Winter Asian Games in Astana-Almaty contributed to the positive impact on social and economic development not only of the city and the region, but also of the country. The results of the research can be used in making appropriate decisions, including monitoring the effectiveness of using budget funds and attracting private investments, during preparations for the mega-event. Findings – There is a link between hosting the sports mega-events and the acceleration of the pace of development of cities and countries. However, in most cases, this positive effect is short- and medium-term and occurs mainly during the preparation and hosting of the Games. A mega-event can enhance the reputation and image of the country, thereby increasing trade turnover and promoting economic growth.

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The authors declare that there are no conflicts of interest present.