CONCEPTUAL FOUNDATIONS AND POSSIBILITIES OF DIGITALIZATION OF MEDICAL SERVICES

The article examines the conceptual foundations of the development of digital medicine and studies the possibilities of using digital technologies for the implementation of medical services. Purpose of the research is to reveal the concepts, identify the stages, directions of digitalization in medicine and research the directions of application of digital medical technologies.
Methodology of the research is the analysis of secondary information, theoretical sources, the method of grouping and ranking, marketing research using the method of morphological analysis in the form of expert evaluation.
Originality/value of the research: the tools of digital medicine are structured and systematized, the most eff ective ways of their application for solving signifi cant problems in the fi eld of medicine are determined, taking into account the research of the theoretical base and the opinions of experts.
Findings of the study: the stages of digitalization are systematized, the features of the use of digital technologies in medicine are researched. The main directions of digitalization of medical services are structured and defi ned. The author's contribution lies in the fact that on the basis of the conducted research in the form of morphological analysis, the purpose and possibilities of applying certain areas of digitalization in medicine are more accurately and correctly formulated.

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