Implementation of innovations for sustainable development: global trends and kazakhstan's model

The purpose of the research is analysis of foreign experience of application of sustainable innovation at the heart of a successful business case for adaptation in the domestic market.

Methodology. In the course of the research, general scientific methods were used: analysis and synthesis at the stage of familiarization with the object of research, comparison, systematic review of the literature, the case study method and modeling to adapt foreign experience of the transition to sustainable innovations.

Originality / value of research. The introduction of sustainable innovative practices in Kazakhstan will expand the issues of their application in the business context. Despite the fact that some domestic researchers have analyzed the essence of sustainable innovations, the practice of applying them in companies has not yet been studied. It is important to emphasize the importance of research that provides more and more evidence of a positive relationship between sustainable innovation and organizational performance [36]. In this regard, the study of the experience of successful global leading companies in the field of sustainable innovations for adaptation in the domestic market is very relevant.

Findings. As a result of a systematic literature review, the main trends of the global market that need to be taken into account when conducting a sustainable business were identified. And also, after studying the cases of successful foreign companies focused on sustainable innovation, an adapted model was proposed for the transition of domestic enterprises to sustainable development, the main drivers of sustainable innovation were identified, such as the presence of a developed infrastructure in the market, the inclusion of sustainable development in the company's mission, collaboration with companies from various industries and countries, a strong relationship between science and the business environment.

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