INTELLECTUAL POTENTIAL AS A KEY FACTOR OF THE REGION'S COMPETITIVENESS

Abstract

Purpose – To analyze the city’s competitiveness in terms of intellectual approach and comfortable for living (existence).
Methodology – The quantitative indices of the competitiveness of the Almaty city and other cities have been studied comparatively; the analysis of the city’s competitiveness from the point of view of the intellectual approach and comfort for existence has been carried out, used R-program (Data science).
The logical chain “determination of quantitative indicators of the city's competitiveness assessment” was investigated → “identification of weak positions” → “Determining the reserves of increasing competitiveness”.
Originality/value – The conclusion is made about the importance of creating comfortable and favorable conditions, improving the competence of human capital and the education system.
The necessity of an estimation of intellectual potential is proved. When creating methods for assessing intellectual potential, it is advisable to take into account as many factors as possible, including age, level of education and qualifications, competence, staff participation in raising the level of professional training and the intensity of retraining, the number of innovative transformations, the frequency of ideas generation.
Further research and development of criteria and indicators for measuring intellectual potential will provide a real assessment of the city's competitiveness, quantify key competencies, assess competitive advantages and concentrate the resources necessary to strengthen them.
Findings – The mechanisms of intellectual potential enhancement can be used both to improve the activities and strategies of the city's development, and within the framework of economic alliances with the participation of our country.