KAZAKHSTANI MILK INDUSTRY: CURRENT SITUATION AND DEVELOPMENT PERSPECTIVES
Abstract
The purpose – of the research is to evaluate the current state of the dairy industry in Kazakhstan and to identify its development prospects.
Methodology: During the preparation of the article statistical, comparative, systematic, analytical and historical methods were used.
The essence – of the work is to develop recommendations through statistical analysis and justification of economic factors affecting the work of dairy companies of the republic, as well as comparative assessment of milk processing enterprises in Kazakhstan compared with EurAzEs partners, including Russia and Belarus.
The main results are: Determination of the features of dairy products in the country and the factors affecting its development; Studying the role and place of the main producers of dairy products in Kazakhstan; Identifying the problems and presenting the prospects for its development by conducting a statistical analysis of the current state of the country's dairy industry.
Original value – the theory and practice of consumer demand for dairy products in the market of Kazakhstan are determined by marketing research.
Conclusions – the results of the research are theoretically considered the role and objectives of marketing planning in the creation of the company's marketing strategy and its economic effectiveness.
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Review
For citations:
Tekenov A. KAZAKHSTANI MILK INDUSTRY: CURRENT SITUATION AND DEVELOPMENT PERSPECTIVES. Central Asian Economic Review. 2019;(3):154-164. (In Kazakh)
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