Creation of agro-tourism cluster in Kazakhstan as a new trend in development of domestic tourism

The purpose of the study is to show the authors' vision of creating an agrarian tourism complex stylized as a Kazakh aul, where tourists who are not indifferent to rural life can work, relax and have fun in their free time regardless of the season.

Methodology – the study used analytical, statistical, systemic and comprehensive approaches to studying the integration of tourism functions with the activities of economic entities in the agricultural sector into a single agro-complex that combines agricultural production and tourism services. Problematic issues in this area of tourism development are highlighted, which consist in the fact that virtually no systematic research is conducted on agrotourism, either in the world or in Kazakhstan.

Originality/value of the research – the authors propose a model of agrotourism “Green Aul”, which represents an innovative structure, stylized as a Kazakh village - a system of cooperation between tourism and agriculture, a unique all-season place for rest, work and entertainment, as a business with good organization and high quality of services.

The results of the study – today the essence of the agrotourism complex goes far beyond the framework of a regular agricultural enterprise, adding tourism, leisure, entertainment, food, hotel business, and transport services. Agritourism is considered as a type of service when city dwellers move to rural areas, performing work typical for a rural worker and at the same time receiving satisfaction from rest as a tourist, receiving additional income and making their vacation cheaper.

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