ASSESSMENT OF ALTERNATIVE DEVELOPMENT ONLINE FINANCING IN THE REGIONS OF THE WORLD

The purpose of the study is to assess their development based on the analysis of the current state of the international market of alternative online sources of financing. To consider the prospects for the development of online financing in the Republic of Kazakhstan.

Methodology. The article uses: a) empirical research – analysis of statistical data; b) analysis of the impact of alternative online financing (AOF) on economic, social and legal aspects using systematic methods; c) expert assessments of representatives of financial institutions, in particular, the Cambridge Centre for Alternative Finance (CCAF), University of Cambridge) and government agencies and d) comparative analysis of various countries, platforms and models of the AOF.

Originality / value of the research. The authors of the article have determined the scale, popularity, efficiency and market position of each business model under study. The authors believe that the potential of the AOF market in Kazakhstan seems to be very promising and cost-effective for the implementation of online financing models.

The results of the study. The authors of the article performed the following: a) the specific weights of regions in the global AOF market, their characteristics, advantages, risks and development trends are identified; b) analysis of alternative forms and models of online financing and their impact on the modern economic environment; c) the possibilities of using online financing for entrepreneurs, investors, regulators and other market participants are identified, in order to improving the efficiency and sustainability of this type of financing.

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