WAYS TO OFFSET ECONOMIC LOSSES IN THE CONSUMPTION OF SUGAR- SWEETENED BEVERAGES IN KAZAKHSTAN

Purpose of the research – To develop recommendations on leveling the economic damage caused by the consumption of sugar-sweetened beverages (hereinafter – SSB) in Kazakhstan. It is caused by the economic damage caused by the consumption of drinks containing sugar, which often lead to various diseases that reduce the working capacity of the population. International practice in regulating the food market indicates the existence of similar problems in the global economic space and the search by many countries for ways to develop an effective system to offset the economic damage from the consumption of beverages with added sugar by government regulation methods. This is one of the guidelines of the state policy aimed at improving the health of the population, improving their quality of life and opportunities to promote economic growth.

The research methodology is based on the use of methods of systematic, comparative, functional, economicmathematical-statistical analysis and synthesis.

The originality (value) of the study lies in the fact that based on the analysis of the number of diseases among the population of Kazakhstan that develop as a result of SSB consumption and its impact on the working capacity of the population, an assessment was made of the potential economic damage from drinking beverages with added sugar based on the DALY coefficient. Thus, according to the results of a study the size of lost profits in the development of diseases with continued consumption of sugar-sweetened beverages amounted to 3.2 trillion tenge in Kazakhstan in 2023. The research was conducted on the basis of data from the information systems of the Ministry of Health of the Republic of Kazakhstan on patients registered at the dispensary.

The results of the study are recommendations on the development of a tax system aimed at regulating the sugar-sweetened beverages market, contributing to improving public health, improving the quality of life and economic growth in Kazakhstan.

The study can become a valuable tool for developing effective government policies to improve the health of the population, increase their quality of life and their impact on ensuring the economic growth of the country.

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