Current development trends ecological tourism in Kazakhstan

The purpose of the research: to study the development of eco-tourism in the context of sustainable development of Kazakhstan and to analyze the problems of modernization and greening of recreational and tourist infrastructure.

Methodology: the article considers the priority directions of the development of eco-tourism in the country and the ways of greening tourism activities based on the "green" economy. The research was conducted on the basis of an analytical and statistical review, expert assessment, and description.

Originality/value of the research: the priority direction of the state policy in the field of tourism is the protection of natural resources and the safety of citizens. In this regard, the development of environmental certification is aimed at providing stakeholders with valuable information and practical plans

Findings: the introduction of environmental certification programs in the development of ecotourism in Kazakhstan has a positive effect on the formation of the image of tourist areas and increases their popularity on the international market. The introduction of environmental certification systems and programs in the field of tourism as an effective way of presenting environmental information to attract new travelers contributes to understanding existing problems and making rational decisions and recommendations for the development of tourism in the regions.

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