caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2023-4-56-65caer-911Research ArticleГОСУДАРСТВО И БИЗНЕС: ТЕОРИЯ И ПРАКТИКА УПРАВЛЕНИЯSTATE AND BUSINESS: THEORY AND PRACTICE OF MANAGEMENTСТРАТЕГИЧЕСКОЕ ПЛАНИРОВАНИЕ В ВЫСШИХ УЧЕБНЫХ ЗАВЕДЕНИЯХ КАЗАХСТАНА В ПОСТПАНДЕМИЧЕСКИЙ ПЕРИОДSTRATEGIC PLANNING IN UNIVERSITIES OF KAZAKHSTAN IN THE POST-PANDEMIC PERIODМакатоваА. Б.MakatovaA. B.

Макатова Айдана Бердалыкызы – магистр экономических наук

Алматы

Almaty

a.makatova@almau.edu.kzКучумоваГ.KuchumovaG.

Кучумова Гульфия Жасулановна – PhD, ассистент-профессор

Астана

Astana

gulfiya.kuchumova@alumni.nu.edu.kzМолдашевК.MoldashevK.

Молдашев Кайрат Булатович – PhD, проректор по научным исследованиям, руководитель научного проекта

Каскелен

Алматы

Kaskelen

Almaty

kairat.moldashev@narxoz.kzАлматы Менеджмент УниверситетКазахстанAlmaty Management UniversityKazakhstanMaqsut Narikbayev UniversityКазахстанMaqsut Narikbayev UniversityKazakhstanУниверситет имени Сулеймана Демиреля; Университет НархозКазахстанSDU University; Narxoz UniversityKazakhstan202315112023045665Copyright © Макатова А.Б., Кучумова Г., Молдашев К., 20232023Макатова А.Б., Кучумова Г., Молдашев К.Makatova A.B., Kuchumova G., Moldashev K.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/911

Цель исследования – Данное исследование ставит целью изучить практики разработки стратегии в государственных и частных вузах Казахстана и разработать рекомендации по их совершенствованию. Особое внимание уделяется процессу разработки стратегии, вовлечению стейкхолдеров, влиянию пандемии, а также вопросам благополучия и цифровизации.

Методология исследования – В качестве метода сбора применялись полу-структурированные очные и онлайн интервью. Исследователями было проведено 7 полу-структурированных интервью с руководителями высшего или среднего звена, которые участвовали или участвуют в разработке стратегии (ректор, проректор, руководитель департамента), а также был проведен анализ стратегических документов.

Оригинальность / ценность исследования – В научной литературе имеется множество исследований по влиянию пандемии на различные процессы в высшем образовании, но малоизучено влияние на процесс стратегического планирования с учетом цифровизации и благополучия студентов и сотрудников. Данное исследование восполняет данный пробел, а также показывает практики и трудности при стратегическом планировании в вузах Казахстана.

Результаты исследования – В процессе стратегического планирования наблюдается подход сверху-вниз, с низким вовлечением стейкхолдеров. В государственных вузах доминирующую роль играют ключевых показателей эффективности (KPI), спущенные МНВО, превращая стратегии в план по достижению этих KPI. Пандемия подвигла вузы стратегический подходить к цифровизации, но вопросы благополучия не учитываются в процессе планирования.

The purpose of the research – This research aims to study the practices of strategy development in public and private universities in Kazakhstan and develop recommendations for their improvement. Particular attention is paid to the strategy development process, stakeholder engagement, the impact of the pandemic, as well as issues of well-being and digitalization.

Methodology – Semi-structured face-to-face and online interviews were used as a collection method. The researchers conducted 7 semi-structured interviews with senior or middle managers who participated or are involved in the development of the strategy (rector, vice-rector, head of the department), as well as an analysis of strategic documents.

Originality / value of the research – There are many studies in the scientific literature on the impact of the pandemic on various processes in higher education, but the impact on the strategic planning process, taking into account digitalization and the well-being of students and staff, is poorly studied. This study fills this gap, and also shows practices and difficulties in strategic planning at universities in Kazakhstan.

Findings – In the process of strategic planning, there is a top-down approach, with low involvement of stakeholders. In public universities, the dominant role is played by key performance indicators (KPIs), released by the EOM, turning strategies into a plan to achieve these KPIs. The pandemic has prompted universities to take a strategic approach to digitalization, but well-being issues are not taken into account in the planning process.

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The authors declare that there are no conflicts of interest present.