caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2022-6-152-163caer-772Research ArticleЦИФРОВАЯ ЭКОНОМИКАDIGITAL ECONOMYВЛИЯНИЕ ЦИФРОВОЙ ЭКОНОМИКИ НА ПРОЦЕССЫ УПРАВЛЕНИЯTHE IMPACT OF THE DIGITAL ECONOMY ON MANAGEMENT PROCESSEShttps://orcid.org/0000-0001-6595-7602ЕрдавлетоваФ. К.YerdavletovaF.

Алматы

Yerdavletova Farida – Candidate of Economic Sciences, Associate Professor

Almaty

Yerdavletova@gmail.comhttps://orcid.org/0000-0003-3577-0876ЖунисоваГ. Е.ZhunissovaG.

Алматы

Zhunissova Gulnar – PhD, Senior Lecturer

Almaty

zhunysova.gulnar@gmail.comhttps://orcid.org/0000-0003-2208-0913ЖадигероваО. Ж.ZhadigerovaO. Zh.

Алматы

Zhadigerova Onaikhan – Candidate of Economic Sciences

Almaty

olia_kz@mail.ruКазахский национальныйуниверситет имени аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstan20220405202306152163Copyright © Ердавлетова Ф.К., Жунисова Г.Е., Жадигерова О.Ж., 20232023Ердавлетова Ф.К., Жунисова Г.Е., Жадигерова О.Ж.Yerdavletova F., Zhunissova G., Zhadigerova O.Z.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/772

Цель исследования – исследование изменений процессов управления под влиянием цифровой экономики для эффективного проведения цифровой трансформации компании и адаптации управления к новым условиям.Методология. Методология и методика исследования основана на использовании монографического метода изучения литературы и источников, системного и сравнительного анализа с использованием наблюдений и анализа статистических материалов.Теория была разработана и подтверждена с использованием научных данных, полученных на основе данных, полученных после анализа литературы.Оригинальность / ценность исследования. В статье проведен анализ литературы по данной теме, который показал, что проблема малоизучена. Построена схема взаимодействия цифровой экономики и процессов управления, которая позволила выявить состав изменений в управлении компанией. Освещено содержание трансформирующего воздействия цифровой экономики на предприятие, для чего предложена схема воздействия цифровой экономики на управление компанией. Анализ цифровой трансформации бизнеса в крупнейшей казахстанской телекоммуникационной компании «Казахтелеком» выявил изменения, которые необходимо внести в области управления персоналом, формирования корпоративной культуры, системы работы с клиентами и организационной структуры управления. Особое внимание уделено цифровизации бизнес-процессов компании, от чего зависит цифровая модель компании, определяющая построение всей системы управления компанией.Результаты исследования. Систематизированы и разработаны некоторые положения о методологии влияния цифровой экономики на процессы управления, проведен анализ цифровой трансформации бизнеса и управления телекоммуникационной компании «Казахтелеком», из чего даны рекомендации по адаптации процессов управления к цифровым изменениям.

Purpose of the research is to study changes in management processes under the influence of the digital economy in order to effectively carry out the digital transformation of a company and adapt management to new conditions.Methodology. The methodology and research methodology is based on the use of a monographic method of studying literature and sources, systemic and comparative analysis using observations and analysis of statistical materials.The theory was developed and validated using scientific evidence derived from the data following a literature analysis.Originality / value of the research.The article analyzes the literature on this topic, which showed that the problem is poorly researched. A diagram of the interaction of the digital economy and management processes was built, which made it possible to identify the composition of changes in the management of the company. The content of the transforming impact of the digital economy on the enterprise is highlighted, for which a scheme of the impact of the digital economy on the management of the company is proposed. Analysis of the digital transformation of business in the largest Kazakhstani telecommunications company Kazakhtelecom revealed changes that should be made in the field of personnel management, the formation of corporate culture, the system of working with clients and the organizational structure of management. Particular attention is paid to the digitalization of the company's business processes, on which the digital model of the company depends, which determines the design of the entire company management system.Findings. The results obtained: some provisions on the methodology of the influence of the digital economy on management processes were systematized and developed, an analysis of the digital transformation of business and management of the Kazakhtelecom telecommunications company was carried out, from which recommendations for adapting management processes to digital changes follow.

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The authors declare that there are no conflicts of interest present.