caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2022-4-70-81caer-518Research ArticleБИЗНЕС И УПРАВЛЕНИЕ: ПРОБЛЕМЫ И РЕШЕНИЯBUSINESS AND GOVERNANCE: ISSUES AND SOLUTIONSМАРКЕТИНГОВАЯ ОЦЕНКА ВЛИЯНИЯ КОРПОРАТИВНОЙ СОЦИАЛЬНОЙ ОТВЕТСВЕННОСТИ НА РАЗВИТИЕ МАЛОГО БИЗНЕСАTHE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND SMALL BUSINESS DEVELOPMENTТурехановаА. О.TurekhanovaA. O.

Туреханова Алия Омаровна – студент PhD

Алматы

 

Almaty

ms.turekhanova@gmail.comУстеноваО. Ж.UstenovaO. Zh.

Устенова Озихан Жанысбековна - кандидат экономических наук, ассоциированный профессор

Алматы

Almaty

ozikhan.ustenova@narxoz.kzАлматы Менеджмент УниверситетКазахстанAlmaty Management UniversityKazakhstanУниверситета НархозКазахстанNarxoz UniversityKazakhstan202224092022047081Copyright © Туреханова А.О., Устенова О.Ж., 20232023Туреханова А.О., Устенова О.Ж.Turekhanova A.O., Ustenova O.Z.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/518

В статье систематизированы понятия малый бизнес, проведено исследование по выявлению взаимосвязи между корпоративной социальной ответственностью (далее - КСО) и развитием малого бизнеса.

Цель исследования – протестировать и выявить какие внешние или внутренние элементы  КСО наиболее сильно влияет на малый бизнес и показать, как корпоративная социальная ответственность влияет на эффективность фирмы.

Методология исследования – данные были проанализированы 100 малых предприятий с помощью опроса. В результате построена модель, состоящую из внешнего и внутреннего КСО, протестировали 5 гипотез. В исследовании применялась программа SmartPls. Теоретической основой для проведения исследования послужили труды отечественных и зарубежных ученых по теме исследования.  

Оригинальность/ценность исследования - предпринята попытка систематизировать понятие предпринимательство (малый бизнес), выявить влияние корпоративной социальной ответственностью на развитие малого бизнеса в стране. Предложена гипотеза по КСО, которая имеет прямую связь с результатами малого бизнеса.

Результаты исследования – Результаты этого исследования могут быть использованы предпринимателями и высшим руководством в качестве попытки повысить эффективность малого бизнеса путем применения корпоративной социальной ответственностью (КСО) для получения устойчивого конкурентного преимущества. Авторский вклад заключается в выявлении влияния применения КСО на эффективность деятельности фирмы.

 

The article systematizes the concept of small business and conducts research to determine the relationship between corporate social responsibility (CSR) and small business development.  

The purpose of the study is to test and identify which external or internal elements of CSR most strongly aff ect small businesses. The main goal of our work is to show how corporate social responsibility aff ects the effi ciency of the company.  

Methodology

Methodology. The data of 100 small businesses were analyzed through a questionnaire. We developed a model consisting of external and internal CSR, tested 5 hypotheses. SmartPls software was used in the study.  

Originality / value of the research. An attempt was made to systematize the concept of entrepreneurship (small business), to identify the relationship between the social responsibility of business and the development of small business in the country. A CSR hypothesis that is directly related to the results of small business is proposed.  

Findings

Findings. Our results show the positive impact of CSR on small businesses. We found that CSR has a positive eff ect on both market effi ciency and current profi tability (External CSR on market effi ciency, β=0.405, p=0.000, on current profi tability β=0.404, p=0.000; Internal CSR on market effi ciency, β =0.492, p=0.000, on current profi tability β=0.490, p=0.000).The results of this study can be used by entrepreneurs and top management as an attempt to increase the effi ciency of small business through the use of corporate social responsibility (CSR) to gain sustainable competitive advantages. The author's contribution is to determine the relationship between CSR and the fi rm's performance. 

малый бизнеспредпринимательствокорпоративная социальная ответственностьмаркетингsmall businessentrepreneurshipcorporate social responsibilitymarketingReferencesLai C. S., Chiu C. J., Yang C. F., Pai D. C. The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation // Journal of Business Ethics. – 2010. – № 95(3). – P. 457-469. – DOI: 10.1007/s10551-010-0433-1.Lai, C. S., Chiu, C. J., Yang, C. F. and Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95(3), 457-469, DOI:10.1007/s10551-010-0433-1.Lichtenstein D. R., Drumwright M. E., Braig B. M. The effect of corporate social responsibility on customer donations to corporate-supported nonprofits // Journal of Marketing. – 2004. – № 68(4). – P. 16-32. – DOI: 10.1509/jmkg.68.4.16.42726.Lichtenstein, D. R., Drumwright, M. E. and Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32, DOI: 10.1509/jmkg.68.4.16.42726.Polonsky M. J., Speed R. Linking sponsorship and cause related marketing: Complementary and conflicts // European Journal of Marketing. – 2001. – № 135(11/12). – P. 1361-1389. – DOI: 10.1108/EUM0000000006484.Polonsky, M. J. and Speed, R. (2001). Linking sponsorship and cause related marketing: Complementary and conflicts. European Journal of Marketing, 135(11/12), 1361-1389, DOI: 10.1108/EUM0000000006484.Green T., Peloza J. How do consumers infer corporate social responsibility? The role of organisation size // Journal of Consumer Behaviour. – 2014. – № 13(4). – P. 282-293. – DOI: 10.1002/cb.1466.Green, T., Peloza, J. (2014). How do consumers infer corporate social responsibility? The role of organisation size. Journal of Consumer Behaviour, 13(4), 282-293, DOI: 10.1002/cb.1466.Oberseder M., Schlegelmilch B. B., Gruber V. Why Don’t consumers care about CSR?: A qualitative study exploring the role of CSR in consumption decisions // Journal of Business Ethics. – 2011. – № 104(4). – P. 449-460. – DOI: 10.1007/s10551-011-0925-7.Oberseder, M., Schlegelmilch, B. B. and Gruber, V. (2011). Why Don’t consumers care about CSR?: A qualitative study exploring the role of CSR in consumption decisions. Journal of Business Ethics, 104(4), 449- 460, DOI: 10.1007/s10551-011-0925-7.Oberseder M., Schlegelmilch B. B., Murphy P. E., Gruber V. Consumers’ perceptions of corporate social responsibility: Scale development and validation // Journal of Business Ethics. – 2014. – № 124(1). – P. 101- 115. – DOI: 10.1007/s10551-013-1787-y.Oberseder, M., Schlegelmilch, B. B., Murphy, P. E. and Gruber, V. (2014). Consumers’ perceptions of corporate social responsibiity: Scale development and validation. Journal of Business Ethics, 124(1), 101-115, DOI: 10.1007/s10551-013-1787-y.Waagstein P. R. The mandatory corporate social responsibility in Indonesia: Problems and implications // Journal of Business Ethics. – 2011. – № 98(3). – P. 455-466. – DOI: 10.1007/s10551-010-0587-x.Waagstein, P. R. (2011). The mandatory corporate social responsibility in Indonesia: Problems and implications. Journal of Business Ethics, 98(3), 455-466, DOI: 10.1007/s10551-010-0587-x.Groza M., Pronschinske M., Walker M. Perceived organizational motives and consumer responses to proactive and reactive CSR // Journal of Business Ethics. – 2011. – № 102(4). – P. 639-652. – DOI: 10.1007/s10551-011-0834-9.Groza, M., Pronschinske, M. and Walker, M. (2011). Perceived organizational motives and consumer responses to proactive and reactive CSR. Journal of Business Ethics, 102(4), 639-652, DOI: 10.1007/s10551-011-0834-9.Lee S., Jung H. The effects of corporate social responsibility on profi tability: The moderating roles of differentiation and outside investment // Management Decision. – 2016. – № 54(6). – P. 1383-1406. – DOI:10.1108/ MD-07-2015-0268.Lee, S. and Jung, H. (2016). The effects of corporate social responsibility on profitability: The moderating roles of differentiation and outside investment. Management Decision, 54(6), 1383-1406, DOI: 10.1108/ MD- 07-2015-0268.Godfrey P. C. The relation between corporate philanthropy and shareholder wealth: A risk management perspective // Academy of Management Review. – 2005. – № 30(4). – P. 777-798. – DOI: 10.5465/amr.2005.18378878.Godfrey, P. C. (2005). The relation between corporate philanthropy and shareholder wealth: A risk management perspective. Academy of Management Review, 30(4), 777-798, DOI: 10.5465/amr.2005.18378878.Gartner W. B., Carter N. M., Hills G. E. The language of opportunity // in Steyaert, C. and Hjorth, D. eds. New Movements in Entrepreneurship. – Cheltenham, UK, Edward Elgar Publishing Limited, 2016. – P. 103-124.Gartner, W. B., Carter, N. M. and Hills, G. E. (2016). The language of opportunity. Steyaert, C. and Hjorth, D. (Eds.). New Movements in Entrepreneurship, Cheltenham, UK, Edward Elgar Publishing Limited, 103-124.Drucker Peter F. Innovation and entrepreneurship: practice and principles. – New York: Harper Business, 1985. – 269 p.Drucker Peter, F. (1985). Innovation and entrepreneurship: practice and principles. Harper Business, New York, 269 p.Stevenson H. A New Paradigm for Entrepreneurial Management // In J. Kao, H. Stevenson (Eds.), Entrepreneurship: What It Is and How to Teach It. – Boston, MA: HBR Press, 1985. – P. 30-61.Stevenson, H. (1985). A New Paradigm for Entrepreneurial Management. In J. Kao, & H. Stevenson (Eds.), Entrepreneurship: What It Is and How to Teach It, Boston, MA: HBR Press, 30-61.Timmons J. A New Venture Creation: Entrepreneurship for the 21st Century. 5th Edition. – Irwin McGraw Hill, 1998. – 612 p.Timmons, J. (1998). A New Venture Creation: Entrepreneurship for the 21st Century. 5th Edition. Irwin McGraw Hill, 612 p.Venkataraman S. The Distinctive Domain of Entrepreneurship Research // Advances in entrepreneurship, firm emergence and growth. – 1997. – № 3. – P. 119-138.Venkataraman, S. (1997). The Distinctive Domain of Entrepreneurship Research. Advances in entrepreneurship, fi rm emergence and growth, 3, 119-138.Vorhies D. W., Morgan N. A. Benchmarking marketing capabilities for sustainable competitive advantage. // Journal of Marketing. – 2005 – № 69. – P. 80-94. – DOI: 10.1509/jmkg.69.1.80.55505.Vorhies, D. W. and Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69, 80-94, DOI: 10.1509/jmkg.69.1.80.55505.Hair J. F., Black W. C., Babin B. J., Anderson R. E. Multivariate data analysis 7th editon. – Upper Saddle River, NJ: Prentice Hall, 2010. – 816 p.Hair, J. F., Black, W. C., Babin, B. J. and Anderson, R. E. (2010). Multivariate data analysis. 7th editon. Prentice Hall, Upper Saddle River, 816 p.Sun Y., Fang Y., Lim K. H., Huang J., Straub D. User satisfaction with information technology service delivery: A social capital perspective // Information Systems Research. – 2012. – № 23(4). – P. 1195-1211. – DOI: 10.1287/isre.1120.0421.Sun, Y., Fang, Y., Lim, K. H., Huang, J. and Straub, D. (2012). User satisfaction with information technology service delivery: A social capital perspective. Information Systems Research, 23(4). 1195-1211, DOI: 10.1287/isre.1120.0421.Fornell C., Bookstein F. L. Two structural equation models: LISREL and PLS applied to consumer exit-voice theory // Journal of Marketing Research. – 1982. – № 19(4) – P. 440-452. – DOI: 10.2307/3151718.Fornell, C. and Bookstein, F. L. (1982). Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing Research, 19(4), 440-452, DOI: 10.2307/3151718.

The authors declare that there are no conflicts of interest present.