caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2021-4-100-110caer-341Research ArticleБИЗНЕС И УПРАВЛЕНИЕ: ПРОБЛЕМЫ И РЕШЕНИЯBUSINESS AND GOVERNANCE: ISSUES AND SOLUTIONSКреативные индустрии в развивающихся странах: опыт КазахстанаCreative industries in developing countries: experience of Kazakhstanhttps://orcid.org/0000-0002-5787-760XЖупароваА. С.ZhuparovaA. S.

Жупарова Азиза Сериковна – PhD, доцент, Высшая школа экономики и бизнеса

Алматы

Almaty

aziza_z@mail.ruhttps://orcid.org/0000-0002-3077-2023КожахметоваА. К.KozhakhmetovaA. K.

Кожахметова Асель Кошербаевна – PhD, старший преподаватель, Высшая школа экономики и бизнеса

Алматы

Almaty

aselekdream@gmail.comКазНУ имени аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstan20211110202104100110Copyright © Жупарова А.С., Кожахметова А.К., 20222022Жупарова А.С., Кожахметова А.К.Zhuparova A.S., Kozhakhmetova A.K.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/341

Целью исследования – изучение особенностей креативных индустрий развивающихся стран на примере Казахстана и выявление ключевых барьеров на пути их развития.

Методология исследования

Методология исследования. В данной работе проведен дескриптивный анализ креативных индустрий в Казахстане на основе качественного исследования (интервью), в котором приняли участие 84 представителя следующих сфер: исполнительское искусство (26 %), дизайн (20 %), ремесло (14 %), программное обеспечение и компьютерные системы (13 %), музыка (13 %), кинематография (6 %), архитектура (3 %), телевидение и радио (2 %), интерактивные развлекательные программы (3 %).

Оригинальность / ценность исследования. Концепция креативных индустрий приобретает все большее значение и влияние как в развитых, так и в развивающихся странах. Результаты исследования представляют ценность как для академического, так и политического пространств, обогащая литературу теоретическими и практическими рекомендациями по совершенствованию развития креативных индустрий.

Результаты исследования

Результаты исследования. В результате исследования были выявлены коды, объединенные в группы, которые сформировали следующие категории: бизнес модель, мотивация, финансирование, технология, сети, барьеры, позиция Казахстана и COVID-19, по которым был осуществлен качественный анализ отечественных креативных индустрий. В итоге, расшифровка каждого кода выявила, что основная масса представителей отрасли (38 %) – это индивидуальные предприниматели, 31 % – фрилансеры, 21 % – представители ТОО; основным источником финансирования являются сами представители отрасли (65 %), кредитование (17 %) и господдержка (6 %), что свидетельствует о низкой вовлеченности государственных структур в развитие и поддержку креативных индустрий. Для устранения барьеров развития было предложено повышать уровень вовлеченности государства в виде финансовой и правовой поддержки, налаживать коммуникации с иностранными представителями для обмена опытом и повышения квалификации отечественных специалистов и др.

Purpose of the research

Purpose of the research. The aim of the study is to identify the characteristics of creative industries in a developing country like Kazakhstan and derive the main obstacles.

Research methodology

Research methodology. In this study, a descriptive analysis of the creative industries in Kazakhstan was carried out on the basis of a qualitative study (interview), in which 84 representatives of the following spheres took part: performing arts (26 %), design (20 %), craft (14 %), software and computer systems (13 %), music (13 %), cinematography (6 %), architecture (3 %), television and radio (2 %), interactive entertainment programs (3 %).

Originality / value of the research. The concept of creative industries is gaining in importance and infl uence in both developed and developing countries. The results of the study are valuable for both academic and political spaces, enriching the literature with theoretical and practical recommendations for improving the development of creative industries.

The results of the study

The results of the study. As a result of the study, codes were identifi ed, united into groups that formed the following categories: business model, motivation, fi nancing, technology, networks, barriers, position of Kazakhstan and COVID-19, according to which a qualitative analysis of domestic creative industries was carried out. As a result, the decoding of each code revealed that the bulk of the industry representatives (38 %) are individual entrepreneurs, 31 % are freelancers, 21 % are LLP representatives; the main source of funding are the representatives of the industry themselves (65 %), lending (17 %) and government support (6 %), which indicates a low involvement of government agencies in the development and support of creative industries. To eliminate barriers to development, it was proposed to increase the level of state involvement in the form of fi nancial and legal support, to establish communications with foreign representatives to exchange experience and improve the qualifi cations of domestic specialists, etc.

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The authors declare that there are no conflicts of interest present.