caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2224-5561-2021-2-64-80caer-314Research ArticleБИЗНЕС И УПРАВЛЕНИЕ: ПРОБЛЕМЫ И РЕШЕНИЯBUSINESS AND GOVERNANCE: ISSUES AND SOLUTIONSАнализ мероприятий по преодолению кризиса в туризме в условиях пандемии: опыт Казахстана и ВеликобританииAnalysis of key steps to overcome the crisis in tourism during a pandemic: the experience of Kazakhstan and the United KingdomНурпеисоваА.NurpeissovaA.

Алматы.

Nurpeissova Assem - PhD student, Bang College of Business, KIMEP University.

Almaty.

assem.nurpeissova@kimep.kzИсламД. Мд. З.IslamD. Md. Z.

Алматы.

Dewan Md. Zahurul Islam - PhD, Associate Professor, Bang College of Business, KIMEP University.

Almaty.

mzidewan@kimep.kzУниверситет КИМЭПКазахстанKIMEP UniversityKazakhstan202125062021026480Copyright © Нурпеисова А., Ислам Д.М., 20212021Нурпеисова А., Ислам Д.М.Nurpeissova A., Islam D.M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/314

Цель исследования - пандемии коронавируса (COVID-19) создало значительную угрозу для мировой экономики, а также для жизни каждого из нас. В данной научной статье исследуется влияние коронавируса на туризм. На основе данного исследования предлагается схема поддержки туристического сектора Казахстана, разработанная на основе стратегий международного опыта (например, Великобритании, Италии, Испании).

Методология. Для достижения вышеупомянутой цели в исследовании применяется метод качественного исследования, который включает в себя углубленный анализ вторичных данных, включая исследовательские публикации (таких как рецензируемые журналы, отчеты, правительственные порталы, документы конференций, источники новостей / статей).

Оригинальность / ценность исследования Практическое значение этого исследования состоит в том, что его результаты могут быть полезны для Казахстана для поддержки туристического сектора и создания плана действий для создания стратегии национального бренда в условиях пандемии. Исследование включает в себя анализ вторичных данных о последствиях COVID-19 для экономики посредством сравнительного анализа действий, касающихся процесса восстановления, двух стран: Казахстана и Великобритании. На основании данного анализа данных были представлены наиболее подходящие шаги по восстановлению туризма.

Результаты исследования показывают, что в краткосрочной перспективе для национальных экономик может быть более целесообразным отдавать приоритет внутреннему, а не международному туризму. Кроме того, с точки зрения среднесрочных и долгосрочных планов, важно, чтобы Казахстан извлек уроки из международного опыта, для того чтобы предпринять действия по плану восстановления туризма, например, схему поддержки мест и организаций культурного наследия.

Практическое значение данной научной работы состоит в том, что она написана как план действий (или справочник) для поддержки туристического сектора. Ограничение заключается в том, что данная статья основана на вторичных данных, так как недостаточно надежных данных опубликовано в академической литературе на данный момент. Ожидается, что результаты исследования помогут ученым в проведении будущих углубленных исследований.

Purpose of research

Purpose of research. The coronavirus (COVID-19) pandemic lockdown has created a significant threat to the global economy as well as the life of each of us. This paper examines the effect of coronavirus on tourism and proposes a framework of how Kazakhstan can adopt strategies from the international experience (e.g., the UK, Italy, Spain) in order to support tourism sector.

Methodology

Methodology. To achieve the above-mentioned purpose, the study applies qualitative research method that includes in-depth literature reviews of secondary data including research publications (books, peer reviewed journal, reports, government portals, conference papers, online news/article sources etc.).

Originality / value

Originality / value. The study includes the analysis of the secondary data concerning the consequences of COVID-19 on economy through comparative analysis between the actions concerning the recovery process of two governments: Kazakhstan and the UK. Based on that the most appropriate recovery steps were presented that would be helpful for tourism support.

Findings

Findings. This study finds that in the short- term, it might be more appropriate for national economies to prioritize domestic rather than international tourism. Also, in terms of medium to long terms plans, it is important for Kazakhstan learning lessons from international experiences to take actions for the tourism recovery plan, e.g., the support scheme for heritage places and organizations.

The article recognizes the practical impact of this review that it can be consulted as an action plan (or handbook) on which steps could be adopted to support tourism. The limitation is that this research is based on the secondary data which is scarce and that the COVID-19 is still happening and the recovery process is an ongoing event, there are not many reliable academic literatures published yet. The findings of the study are expected to aid the academics to conduct future in-depth research.

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The authors declare that there are no conflicts of interest present.