caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2224-5561-2021-2-55-64caer-313Research ArticleБИЗНЕС И УПРАВЛЕНИЕ: ПРОБЛЕМЫ И РЕШЕНИЯBUSINESS AND GOVERNANCE: ISSUES AND SOLUTIONSСоциально ответственное поведение казахстанских потребителейSocially responsible behaviour of Kazakhstani consumershttps://orcid.org/0000-0002-9222-4364КенебаеваА. С.KenebayevaA. S.

Алматы.

Ainur Kenebayeva - PhD, Assistant professor, Director of the Research Institute for Social & Gender Studies, Kazakh National Women's Teacher Training University.

Almaty.

ainur88ainur@gmail.comНИИ «Социальных и гендерных исследований»КазахстанResearch Institute for Social and Gender StudiesKazakhstan202125062021025564Copyright © Кенебаева А.С., 20212021Кенебаева А.С.Kenebayeva A.S.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/313

Цель исследования - изучение экологически и социально сознательного поведения казахстанских потребителей в секторе гостеприимства и туризма. Методология. Эмпирическое исследование основано на количественном методе с использованием опроса в качестве инструмента сбора первичных данных. Анкеты, были распределены среди потенциальных потребителей при помощи метода «удобной выборки». Отношение потребителей касательно социально ответственных стратегий и практик предприятий туризма и гостеприимства было изучено с помощью корреляционного анализа Пирсона.

Оригинальность / ценность исследования. Исследование расширяет ограниченные теоретические знания об экологически и социально сознательном поведении казахстанских потребителей, изучая отношение потенциальных потребителей к устойчивым формам ведения бизнеса в сфере гостеприимства и туризма, и предлагает практические рекомендации для провайдеров услуг.

Результаты исследования показывают, что потребители с более высоким уровнем осведомленности об устойчивых моделях ведения бизнеса, как правило, готовы заплатить более высокие цены за экологически ответственные продукты и социально ориентированные предложения, соответствующие стандартам устойчивости, и такое поведение не зависит от уровня дохода или образования людей.

Purpose - This study aims to investigate the environmentally and socially-conscious behavior of Kazakhstani consumers in the sector of hospitality and tourism.

Methodology - This empirical research is based on the quantitative research method and applies a survey data collection technique. The self-administered questionnaires were distributed among potential consumers relying on a convenience sampling technique. The attitudes of consumers towards responsible business practices of hospitality and tourism firms have been examined by the application of the Pearson Correlation Analysis.

Originality / value - The study contributes to the theory building in the field of consumer behavior by responding to a contextual gap in the literature on environmentally and socially-conscious behavior of Kazakhstani consumers focusing on their attitudes towards sustainable business practices in hospitality and tourism and offers practical implications for domestic tourism and hospitality service providers.

Findings - The findings show that consumers with higher levels of awareness about sustainable business practices and principles tend to pay higher prices for environmental and socially friendly hospitality and tourism offerings corresponding to sustainability standards and such kind of behavior does not depend on income or education level of individuals.

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The authors declare that there are no conflicts of interest present.