Purpose – The article presents an analysis of the state, development and application of effective communications in the management of the organization's personnel, to identify the role and importance of effective communications in the management of the organization's personnel, as a moving factor to the success of the company.

Methodology – This study was conducted using a deductive research method, in which communication was seen as an effective management tool were identified the main aspects of the development of effective communication in the organization, which leads to an important role for the development of effective communication through best practices. In the course of the research, the survey of employees of companies such as TBM Kazakhstan, White wind, JSC NC KTZ proved, as a result, the relevant conclusions were made, which became the solution of Postal goals in the research.

Originality/value – The authors described the main aspects of the development of effective communication in personnel management in the organization. Based on the study of research of foreign and domestic scientists in the application of communications and influence the development of effective communications management, identifies the problems and suggests ways and means to resolve problems in the development of effective communication in the organization personnel management and ways of their solution. As an example, the processes in such Kazakh companies TBM Kazakhstan, White wind, JSC NC KTZ were considered.

Findings – The results of the study showed that the main tool in the successful personnel management of the organization is the development of effective communication in management. The communication is the communication process needed for any important management action that the Manager role is one of the most important. An effectively functioning communication system allows you to set the transparency in the relationship between company management, broadcast goals of the organization and professionals, including those working with clients. As a result high company control, sensitive response to the change of the market situation, a higher quality of customer service, increased staff motivation, involvement in the management of the organization. Thus, effective management begins with the development of right built management actions. Communications are the connections between functions, departments of the management system, between people. Effective communications were considered, as a result of a survey of employees of such companies as TBM Kazakhstan, White wind, JSC NC KTZ, identified the main aspects that the implementation of effective communications is a linking process that has a positive impact on the company's activities