Purpose – the purpose of the study is to identify promising areas for the development of family entrepreneurship in the Pavlodar region, as well as to identify socio-economic aspects of managing family business.Methodology – the article used a set of economic and general scientific methods: monographic, abstractlogical, economic-statistical, structural-functional analysis and synthesis, a systematic approach.Originality / value – in spite of the fact that a large number of works have been enlightened recently in the study of small business, problems of family entrepreneurship are still relevant and insufficiently studied, since often this form of small business is not even identified as an independent object of research. The issues of forming an effective state policy to support family entrepreneurship, as well as its study as an independent economic category, require additional consideration.Findings – originally entrepreneurship originated precisely as a family business. Later, the emergence and development of various forms of property allowed us to talk about the family and entrepreneurship as independent categories. In the modern economic literature, entrepreneurship is viewed from various positions: political, economic, organizational, managerial, socio-psychological. In fact, a family enterprise can be considered any enterprise, most of the property or management of which belongs to members of the same family, some of whom directly work in this enterprise. The problems facing the enterprise of family business in the Kazakh economy at the present stage are revealed. Ecological tourism can become a modern direction in development of family business in Pavlodar region.