caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-21Research ArticleПРЕДПРИНИМАТЕЛЬСТВО И ТУРИЗМBUSINESS AND TOURISMОСОБЕННОСТИ КЛАСТЕРИЗАЦИИ В КУЛЬТУРНО-ИСТОРИЧЕСКОМ ТУРИЗМЕ (На примере Центрально-азиатского отрезка «Шелкового пути»)SPECIAL ASPECTS OF CLUSTERING IN HERITAGE TOURISM (Evidence from the Central Asian Silk Road section)МухамбетовТ. И.MukhambetovT. I.

Алматы

Almaty

OttenbacherМ. С.OttenbacherM. C.

Баден-Вюртемберг

Baden-Wurttemberg

Казахский национальный университет имени аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstanХайльброннский университет прикладных наукГерманияHeilbronn University of Applied SciencesGermany202028102020057085Copyright © Мухамбетов Т.И., Ottenbacher М.С., 20202020Мухамбетов Т.И., Ottenbacher М.С.Mukhambetov T.I., Ottenbacher M.C.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/21

Цель исследования – разработка методологии кластеризации туристических продуктов на примере туристского продукта культурного наследия. Методология – в исследовании использованы следующие общенаучные методы: статистический анализ, системно-аналитический подход, теоретическое обобщение, сравнительный анализ, научная абстракция, анализ причин и следствий. Оригинальность / ценность исследования – разработана методология кластеризации туристических продуктов. Методология апробирована на транснациональном туристическом продукте «Шелковый путь», который имеет большое значение для стран Центральной Азии. Проблема исследования – кластерный вид туризма в последние годы развивается очень быстро. Однако в литературе и практике до сих пор нет теории и методологии проектирования туристических кластеров. Статья посвящена решению этой проблемы. Результаты исследования – уточнено понятие кластера, что позволило изучить подходы к кластеризации и их апробацию на туристическом продукте «Шелковый путь». Выделенные особенности процессов кластеризации позволили классифицировать туристические кластеры. Сделан вывод о двух аспектах кластеризации: дизайн и алгоритм кластеризации. Выделенные этапы кластеризации позволяют выявить наличие кластера, идентифицировать и определить степень кластеризации. В статье приведен пример кластеризации туристического продукта Шелкового пути, для которого был разработан каркас продукта, который позволил выявить пространственные характеристики, а также региональные кластеры, и был сделан вывод, что это значительно увеличит приток туристов. к маршруту Великого шелкового пути.

The purpose of this research is to develop a methodology for clustering tourism products on the example of a tourist product of heritage tourism. Methodology – The study used the following general scientific methods: statistical analysis, systemsanalytical approach, theoretical generalization, comparative analysis, scientific abstraction, analysis of causes and effects. Originality/value – a methodology for clustering tourism products has been developed. The methodology has been tested on the Silk Road transnational tourism product, which is of great importance for the countries of Central Asia. Research problem – the cluster type of tourism has been developing very rapidly in recent years. However, in the literature and practice there is still no theory and methodology for designing tourism clusters. The article is devoted to solving this problem. Findings – the concept of a cluster was clarified, which made it possible to explore approaches to clustering and its testing on the tourism product "Silk Road". The highlighted features of clustering processes allowed for the classification of tourism clusters. A conclusion is made about two aspects of clustering: design and clustering algorithm. The highlighted stages of clustering make it possible to reveal the existence of a cluster, identify and determine the degree of clustering. The article provides an example of clustering of the Silk Road tourism product, for which a product carcass was designed, which made it possible to identify spatial characteristics, as well as regional clusters, and it was concluded that this would significantly increase the inflow of tourists to the Silk Road route.

туристические кластерыкластеризация в наследственном туризметранснациональный кластер«Шелковый путь»кластерный дизайннаследственный туризмметодология кластеризацииtourism clustersclustering in heritage tourismtransnational cluster"Silk Road"cluster designheritage tourismmethodology of clusteringReferencesTimothy D. Cultural Heritage and Tourism: An Introduction (Aspects of Tourism Texts). – Channel View Publications, 2011. – 456 p.Timothy, D. (2011), “Cultural Heritage and Tourism: An Introduction (Aspects of Tourism Texts)”, Channel View Publications, 456 p.Mckercher B., du Cros H. Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management. – 1st Edition. – Routledge, 2002. – 208 p.Mckercher, B. and du Cros, H. (2002), “Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management”, 1st Edition, Routledge, 208 p.Richards G. Cultural Tourism: Global and Local Perspectives. – 1st Edition. – Routledge, 2006. – 372 p.Richards, G. 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The authors declare that there are no conflicts of interest present.